NBC's THE VOICE is No. 1 Show of the Night Among Big 4 in Every Key Demo

By: Nov. 15, 2016
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NBC is currently #1 for the night among the Big 4 networks in every key demo, pending updates, led by the #1 show on those nets in all key demos, "The Voice." Note the NBC station in Cincinnati carried NFL football.

"The Voice" (2.3/8 in 18-49, 10.1 million viewers overall from 8-10:01 p.m. ET): Currently ranks as the #1 show of the night on the Big 4 networks in adults 18-49 and all other key demos, pending updates.

Wins the time period among those nets in every key demographic.

Maintains 100% week to week in 18-49 (2.3 vs. 2.3) and is currently up in total viewers (10.096 million vs. 9.968 million).

Is growing +5% versus the comparable telecast of the prior cycle in 18-49 (2.3 vs. 2.2 on April 18), pending updates.

Is currently beating "Dancing With the Stars" by a +44% margin in 18-49 (2.3 vs. 1.6 from 8-10 p.m.).

Will add significant viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +26% in 18-49 rating going from L+SD to L+7 (from a 2.96 to a 3.74) and +2.3 million viewers overall (11.6 million to 13.9 million).

Upscale: "The Voice" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

"Timeless" (1.2/4 in 18-49, 4.8 million viewers overall from 10:01-11 p.m. ET): Despite last week's preemption, is currently growing +9% versus its prior original of two weeks ago in 18-49 (1.2 vs. 1.1 on Oct. 31), pending updates.

Is currently tied for #1 in the time period among the ABC, CBS and NBC dramas in adults 18-49 and is #1 or tied for #1 in men and women 18-49, adults 18-34 and women 18-34.

Remains undefeated in the slot versus the ABC and CBS drama competition through six telecasts, pending updates.

Outrates ABC's "Conviction" (0.8) in 18-49 by a +50% margin.

Will add substantial viewership via time-shifting and VOD - "Timeless" has increased by +74% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.52 to a 2.64) and 4.0 million viewers overall (6.3 million to 10.3 million

Upscale: "Timeless" is delivering a strong upscale audience, indexing at a 119 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



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