NBC's THE VOICE is Monday's #1 Show on Big 4 in Every Key Measure
By: Caryn Robbins
NBC wins Monday night among the Big 4 in every key measure (including a tie in men 18-34), taking 6 of 6 half-hours in adults 18-49 Note ABC carried NFL football in the Philadelphia market and is subject to downward adjustment.
"The Voice" (2.0/6 in 18-49, 9.7 million viewers overall from 8-10:01 p.m. ET): Ranks as the #1 show of the night on the Big 4 networks in every key measure -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Is close to rounding up to a 2.1 (currently reporting a 2.04 in these prelim fast-affiliate ratings). Is currently retaining 95% week to week in 18-49 (2.0 vs. 2.1), pending updates, and is growing in total viewers (9.700 million vs. 9.636 million). Is currently retaining +95% versus the comparable telecast of the prior cycle in 18-49 (2.0 vs. 2.1 on May 2), pending updates, and 97% in total viewers (9.700 million vs. 9.968 million). Will add significant viewership via time-shifting and VOD - so far this season, "The Voice" is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.75 to a 3.50) and more than +2.3 million viewers overall (11.4 million to 13.7 million). Upscale: "The Voice" is generating a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).Ranks #1 at 10 p.m. among the ABC, CBS and NBC dramas in adults 18-49. Remains undefeated in the slot vs. ABC and CBS competition in 18-49, ranking #1 or tied for #1 with each of eight telecasts to date. Also ranks #1 or tied for #1 among those nets this week in every other key demographic (note that ABC's "Conviction" is subject to downward adjustment due to an NFL preemptions in the Philadelphia market). Retains 92% versus last week in 18-49 (1.1 vs. 1.2) and is currently growing +3% in total viewers (4.863 million vs. 4.714 million), pending updates. Will add substantial viewership via time-shifting and VOD - "Timeless" has increased by +77% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.44 to a 2.55) and +3.9 million viewers overall (6.1 million to 10.0 million). Upscale: "Timeless" is delivering a strong upscale audience, indexing at a 119 among adults 18-49 living in homes with $100K+ incomes.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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