NBC's THE VOICE Grows Week-to-Week in Ratings

NBC was the top non-sports network Monday night among ABC, CBS, NBC and FOX with week to week gains for both "The Voice" and "Revolution" despite last night's NCAA competition.

From 8-10:01 p.m. ET, "The Voice" (4.9 rating, 12 share in adults 18-49, 13.7 million viewers overall) grew week to week by 4 percent in 18-49 rating (to a 4.9 from a 4.7 in last week's official nationals, and up 7 percent vs. last week's 4.6 in these prelim fast-affil ratings) and up 3 percent in total viewers (13.673 million vs. 13.310 million), despite last night's competition from CBS's NCAA Basketball Finals. "The Voice" is the night's #1 non-sports telecast on ABC, CBS, NBC and FOX (excluding CBS's 8-9 p.m. programming, which is currently inflated by West Coast basketball).

The 4.9 is "The Voice's" highest rating this cycle on either a Monday or a Tuesday and matches last fall's finale (4.9/13 on Tuesday, Dec. 18. 2012 from 9-11 p.m.) as the highest "Voice" on any night of the week since Monday, March 12, 2012.

"The Voice" ranks #1 in the time period on ABC, CBS, NBC and FOX in adults 18-49 and other key measures. In 18-49, "The Voice" topped ABC's "Dancing With the Stars" by a margin of 145 percent (4.9 vs. 2.0). "The Voice" is up 11 percent versus the third Monday telecast of the prior cycle (4.4 on September 24, 2012) and up 23 percent versus the same night last year (4.0 on April 9, 2012).

From 10:01-11 p.m. ET, "Revolution" (2.3/66 in adults 18-49, 6.3 million viewers overall) is up week to week by 5 percent in 18-49 rating (to a 2.3 from a 2.2), despite last night's competition from CBS's NCAA Basketball Finals. "Revolution" is currently the #2 non-sports show of the night on ABC, NBC and FOX (excluding CBS's 8-9 p.m. encores, which are subject to significant adjustment in official nationals). "Revolution" is up 44 percent versus NBC's average in the time period last season in 18-49 rating (2.3 vs. 1.6, L+SD non-sports) and up 24 percent in total viewers (6.317 million vs. 5.106 million).

Note that "Revolution" has established itself as a highly time-shifted show, growing last week by 46 percent going from its next-day "live plus same day" rating (2.23) to its "live plus seven day" rating (3.25).

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 1.8/6 with an Encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/5 with an Encore delayed by basketball; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/5, delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/4, delayed by basketball).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week:

"The Voice" is #2 and #3 for the week among entertainment telecasts on ABC, CBS, NBC and FOX in adults 18-49, behind only CBS's "Big Bang Theory" (excludes NCAA basketball coverage), and "The Voice" was the week's #1 overall telecast on those networks in women 18-34, women 18-49, teens 12-17 and kids 2-11.

Last week's two editions of the "The Voice" (4.7 on Monday, 4.5 on Tuesday) convincingly out-rated Fox's "American Idol" in 18-49 (3.1 on Wednesday, 2.9 on Thursday). In total viewers, "The Voice" (13.3 million on Monday, 13.9 million on Tuesday) also topped "Idol" (11.8 million on Wednesday, 11.7 million on Thursday).

NBC is tied for #2 for the week in 18-49 and tied for #1 among women 18-34.

The 1.7 for the week is NBC's highest 18-49 average in 10 weeks, since January 21-27, when NBC also scored a 1.7. NBC last generated a higher rating during the week of January 7-13 with a 2.2.

Here are "live plus same day" weekly averages for Week 28...

Week 28 Adults 18-49 vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...1.6...1.7...Up 6%
CBS...2.5...2.7...Up 8%
ABC...1.8...1.6...Down 11%
Fox...2.1...1.7...Down 19%

Week 28 Total Viewers vs. Same Week Last Year
Net...Week '11-12... Week '12-13...Diff
NBC...5.027 million ...5.234 million...Up 4%
CBS...10.261 million...11.256 million...Up 10%
ABC...7.724 million ...6.696 million...Down 13%
Fox...6.635 million ...5.145 million...Down 22%

NBC is running within 0.2 of a point of its year-ago season average (that included the Super Bowl) in adults 18-49.

Here are "most current" season averages thru 28 weeks...

Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011-12... Season to Date 2012-13...Diff
NBC...2.6...2.4...Down 8%
CBS...3.1...3.0...Down 3%
ABC...2.4...2.3...Down 4%
Fox...3.2...2.5...Down 22%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011-12... Season to Date 2012-13...Diff
NBC...7.592 million ...7.069 million...Down 7%
CBS...11.993 million...12.157 million...Up 1%
ABC...8.291 million ...7.856 million...Down 5%
Fox...8.954 million ...7.093 million...Down 21%

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

To post a comment, you must register and login.