NBC's SUPERSTORE and TELENOVELA Grow Week-to-Week

"Superstore" (1.6/5 in 18-49, 5.6 million viewers overall from 8-8:30 p.m. ET) grows +7% week to week in 18-49 (1.6 vs. 1.5) and +4% in total viewers (5.606 million vs. 5.376 million). It is also retaining 89% of its regular-slot debut of two weeks ago in 18-49 (1.6. vs. 1.8 on Jan. 4) and 93% in total viewers (5.606 million vs. 6.036 million).

Ranks #2 in the slot among the Big 4 in women 18-49 and adults 18-34 and is running within 0.2 of a point of #2 in adults 18-49 and is close to rounding up to a 1.7 (currently reporting a 1.64 in these prelim fast-affiliate ratings).

Will add substantial viewership with time-shifting and VOD: Last week's "Superstore" grew by +26% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.51 to 1.91) and by 903,000 viewers overall (5.4 million to 6.3 million).

"Telenovela" (1.1/3 in 18-49, 3.8 million viewers overall from 8:30-9 p.m. ET) increases +10% week to week in 18-49 (1.1 vs. 1.0) and +6% in total viewers (3.832 million vs. 3.612 million) and retains 85% of its regular-slot debut of two weeks ago in 18-49 (1.1. vs. 1.3 on Jan. 4).

· Will add significant viewership with time-shifting and VOD: The prior week's "Telenovela" increased by +23% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.98 to 1.21) and by 596,000 viewers overall (3.6 million to 4.2 million).

· Upscale: Has generated a solid upscale audience, indexing at a 124 among adults 18-49 living in homes with $100K+ incomes

"The Biggest Loser 17" (1.0/3 in 18-49, 3.4 million viewers overall from 9-11 p.m. ET) for its second hour from 10-11 p.m., ranks #2 among ABC, CBS and NBC in adults 18-49, adults 25-54 and all key adult-male demos, topping ABC's "Bachelor Live" in those categories.

· Will add substantial viewership via time-shifting and VOD - last week's "Loser" grew by +35% in 18-49 (1.06 to 1.42) and 1.1 million viewers (3.5 million to 4.6 million) going from L+SD to L+3.

In Late-Night Metered Markets Monday Night:

· In adult 18-49 rating in the local people meters, Fallon (0.9) topped the combined results of CBS's "Late Show with Stephen Colbert" (0.4) and ABC's "Jimmy Kimmel Live" (0.4).

· In 18-49 in the local people meters, Meyers (0.4) tied Colbert (0.4) and Kimmel (0.4), despite Meyers' later start time.

· Fallon's guests Monday night included racy Morgan, Julianne Hough and musical guest Hank Williams Jr.

· Meyers' guests Monday included Tracy Morgan, Julianne Hough and musical guest Hank Williams Jr.

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

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