NBC's SPARTAN: ULTIMATE TEAM CHALLENGE Beats Its First-Run Competition

By: Caryn Robbins Jun. 21, 2016

NBC's "SPARTAN: ULTIMATE TEAM CHALLENGE"(1.5/5 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) wins the time period among ABC, CBS and NBC in every key measure and beats the combined 18-49 ratings of its first-run ABC-CBS time-slot competition (1.5 vs. 0.5 for CBS's "Braindead" and 0.8 for ABC's "Mistresses").

Retains 100% of last week's series-premiere rating in 18-49 (1.5 vs. 1.5). Note that last week's"Spartan" tied for #3 for the week in 18-49 among non-sports Big 4 programs

Equals the highest Week 2 rating for any of the 11 first-year alternative series on the Big 4 last summer in 18-49.

Jumps +36% versus the comparable year-ago Week 2 result in the slot (1.5 vs. 1.1 on June 1, 2015 for "The Island," also following a "Ninja" lead-in) and +26% in total viewers (4.610 million vs. 3.654 million).

Will add significant viewership via time-shifting and VOD - the previous week's "Spartan" grew by +12% in 18-49 (1.47 to 1.65) and 519,000 viewers overall (4.8 million to 5.4 million) going from L+SD to L+3.

"American Ninja Warrior" (1.8/7 in 18-49, 6.3 million viewers overall from 8-10 p.m. ET): Retains 95% of last week's season-high 18-49 rating (1.8 vs. 1.9), despite this week's "Bachelorette" competition.

Ranks #2 in the slot among the Big 4 networks in adults 18-49 and #1 in men 18-34 (tie), men 18-49 and men 25-54.

Ties "Bachelorette" in 18-49 for their second head-to-head hour from 9-10 p.m. ET (2.0 vs. 2.0) and moves ahead in adults 25-54 (2.4 vs. 2.3).

Maintains +100% versus the same night last year in 18-49 (1.8 vs. 1.8) and grows +5% in total viewers (6.333 million vs. 6.033 million viewers overall).

Will add substantial viewership via time-shifting and VOD - the prior week's "Ninja" increased by +19% in 18-49 (1.88 to 2.23) and 886,000 viewers overall (6.8 million to 7.7 million) going from L+SD to L+3. The lift of +0.35 of a rating point in 18-49 was the biggest increase of the night on the Big 4.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 1.8/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Image courtesy of NBC