NBC's NINJA WARRIOR is #1 Big Four Telecast of Labor Day Holiday
By: Caryn Robbins
NBC won Monday night among the Big 4 networks in adults 18-49, adults 25-54 and all key adult-male demos, with "American Ninja Warrior" the #1 show of the night in 18-49 and other key measures.
"American Ninja Warrior" (1.6/5 in 18-49, 6.1 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 show of the night on Big 4 in adults 18-49, adults 25-54 and other key demos. "American Ninja Warrior" grew by +21% from its first half-hour to its fourth in adult 18-49 rating (1.4 to 1.7). "American Ninja Warrior" will add substantial viewership via time-shifting - the prior week's "American Ninja Warrior" grew by +15% in 18-49 rating going from L+SD to L+3 Nielsens (from a 2.13 rating to a 2.44) and by 763,000 viewers overall (from 7.3 million to 8.1 million). "Running Wild with Bear Grylls" (1.0/3 in 18-49, 3.0 million viewers overall from 10:01-11 p.m. ET) finished within 0.1 of the time-period lead among ABC, CBS and NBC in adults 18-49, tied for #1 in adults 25-54 and ranked #1 outright among those nets in all key adult-male demos, with an episode featuring NFL star Drew Brees that aired against ABC's special "Bachelor in Paradise" Reunion.NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.
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