NBC's MYSTERIES OF LAURA Matches Its High Since 2015
By: Caryn Robbins Mar. 03, 2016
NBC's "The Mysteries of Laura" (1.2/4 in 18-49, 7.4 million viewers overall from 8-9 p.m. ET) equals its season high in 18-49 and highest rating since the Feb. 25, 2015 telecast featuring guest star Erick McCormack (1.4).
Grows +20% week to week in 18-49 (1.2 vs. 1.0) and +13% in total viewers (7.381 million vs. 6.516 million) and ranks #2 in the time period in total viewers among the Big 4. Will add significant viewership via time-shifting and VOD -- "Laura" has increased by +38% this season in 18-49 rating (from a 1.13 to a 1.56) and 1.8 million viewers overall (7.0 million to 8.8 million) going from L+SD to L+7. "Law & Order: Special Victims Unit" (1.6/5 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET) grows 7% week to week in 18-49 (1.6 vs. 1.5) and +6% in total viewers (6.831 million vs. 6.467 million) and builds on its lead-in by +33% in 18-49. Increases by +23% versus its lone March original last year in 18-49 (1.6 vs. 1.3 on March 25, 2015) and will add substantial viewership via time-shifting and VOD - "SVU" has grown by +69% in 18-49 rating (from a 1.70 to a 2.88) and 3.0 million viewers overall (7.2 million to 10.2 million) going from L+SD to L+7.Image courtesy of NBC
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