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NBC's MAYA & MARTY Wins Time Slot; Maintains 100% Week-to-Week

By: Jun. 08, 2016

NBC wins Tuesday night among the Big 4 in adults 18-49 and total viewers led by the #1 show of the night in both measures, "America's Got Talent."

"America's Got Talent" (2.2/8 in 18-49, 10.7 million viewers overall from 8-10 p.m. ET): Ranks as the #1 show of the night on the Big 4 in adults 18-49 and total viewers.

Beats ABC's special Tuesday "Bachelorette" head to head by +10% in 18-49 (2.2 vs. 2.0) and by nearly 4.0 million viewers overall (10.7 million vs. 6.7 million).

Retains +96% of its rating on the same night last year in 18-49 (2.2 vs. 2.3 from 8-10 p.m. on June 9, 2015), and is up +5% in total viewers (10.653 million vs. 10.183 million).

Grows +44% from its first half-hour to its fourth in adults 18-49 (1.8 to 2.6).

Finishes within 12% of last week's season-premiere 2.5 in these prelim fast-affiliate ratings and within 15% of last week's 2.6 in official nationals. In total viewers, last night's "Talent" is within 8% of last week's 11.547 million in fast-affiliate figures and within 9% of last week's 11.667 million in official nationals.

Will add substantial viewership via time-shifting - the prior week's "Talent" increased by +23% in 18-49 (2.57 to 3.15) and 2.0 million viewers overall (11.7 million to 13.7 million) going from L+SD to L+3.

"Maya & Marty" (1.2/4 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET): Wins the time period among ABC, CBS and NBC in adults 18-34, men 18-34, men 18-49 and men 25-54 (tie).

In adults 18-34, maintains 100% week to week (0.9 vs. 0.9) on a night of high interest in political primaries and special competition from ABC 's "20/20."

Grows +17% or 0.1 of a point week to week in men 18-34 (0.7 vs. 0.6).

Will add significant viewership via time-shifting - the previous week's "Maya & Marty" grew by +13% in 18-49 (1.54 to 1.74) and 858,000 viewers overall (6.3 million to 7.1 million) going from L+SD to L+3.

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing: "America's Got Talent," 3.0 in 18-49, 13.42 million.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6 with an encore telecast; "Late Show with Stephen Colbert," 1.8/4; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.


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