NBC's I CAN DO THAT is Top 1st-Year Summer Series
By: Caryn Robbins
"America's Got Talent" (2.2/8 in 18-49, 10.0 million viewers overall from 8-10:01 p.m. ET) delivered the highest 18-49 and total-viewer results for any Big 4 non-sports telecast in the past week, since last week's "Talent." "America's Got Talent" has now delivered the four highest 18-49 and total-viewer results among all non-sports primetime telecasts on the Big 4 so far this summer.
Despite facing competition from the deciding game of the NBA Finals, "America's Got Talent" retained 96% of last week's 2.3 in 18-49, which was the #1 rating of that week for a non-sports show on the Big 4. "America's Got Talent" is the #1 non-NBA telecast of the night on the Big 4 in 18-49, total viewers and other key measures. "America's Got Talent" will grow substantially via time-shifting - last week's telecast increased by +26% in 18-49 going from L+SD to L+3 (2.29 to 2.88). In total viewers, "Talent" grew by 2.0 million persons (from 10.4 million to 12.4 million). "I Can Do That" (1.3/4 in 18-49, 4.6 million viewers overall from 10:01-11 p.m. ET) scored the highest adult 18-49 rating for any first-year summer series on the Big 4 over the past week, since the prior telecast of "I Can Do That" on June 9. ersus the deciding game of the NBA Finals, "I Can Do That" ranked #2 in the time period among ABC , CBS and NBC in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - versus CBS's "48 Hours" encore.Recent Articles