NBC's DATELINE MYSTERY Delivers Season-High in 18-49 Demo

NBC wins Saturday night among the Big 4 in every key measure, with a season-high "Dateline Saturday Night Mystery" and "SNL Vintage" ranking as the #1-2 primetime shows of the night on the Big 4 in 18-49.

Dateline Saturday Night Mystery" (0.9/3 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET) is the #1 primetime show of the night on the Big 4 networks in adults 18-49, adults 25-54, total viewers and every other key measure (including a tie with "SNL Vintage" in men 25-54).

Hits a season high in 18-49 and delivers its biggest total-viewer result since the show's season premiere on Oct. 24 (5.1 million).

Grows versus its prior telecast by +29% in 18-49 (0.9 vs. 0.7 on Nov. 28) and +12% in total viewers (4.903 million vs. 4.380 million).

Grows from its first half-hour to its fourth by +57% in adults 18-49 (from a 0.7 rating to a 1.1), +50% in adults 25-54 (1.0 to 1.5) and +41% or more than 1.6 million persons in total viewers (4.1 million to 5.7 million).

"SNL Vintage" (0.8/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET, with an encore of the Dec. 15, 2012 telecast of "Saturday Night Live" hosted by Martin Short with musical guest Paul McCartney):

Is the #2 primetime show of the night on the Big 4 in 18-49, behind only "Dateline Mystery."

Wins the hour among ABC, CBS and NBC in adults 18-49, adults 25-54 and other key demos and equals the high "SNL" rebroadcast in this slot since Oct. 3 (0.9).

In Late-Night Metered-Market Household Averages for Saturday night:

A rebroadcast of "Saturday Night Live," with host Ryan Gosling and musical guest Leon Bridges (2.9/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) equaled the show's best 18-49 rating in the local people meters for an encore since May.

In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's highest rating for a rebroadcast since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

The "SNL" encore is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the local people meters, topping every primetime show on those networks in that key measure.

Note that "SNL" adds significant viewership via time-shifting, growing by +49% this season going from "live plus same day" to "live plus seven day" ratings in national adult 18-49 results (from a 1.83 rating to a 2.73), and by +2.2 million viewers overall (6.2 million to 8.4 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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