NBC's BELIEVE Retains 92% of Prior Week's Numbers

"Believe" (1.1/3 in 18-49, 4.8 million viewers overall from 9-10 p.m. ET) retained 92% of the prior week's 1.2 rating in adults 18-49 and built on last night's lead-in by 38% (1.1 vs. 0.8), in a highly competitive time period that includes ABC's "Resurrection," Fox's "Cosmos," CBS's "The Good Wife" and AMC's "Walking Dead." In total viewers, "Believe" retained 94% of last week's 5.129 million viewers and built on last night's lead-in by 47%. L+3 Time-Shifting: The prior week's "Believe" grew in L+3 by 64% or 0.77 of a rating point in 18-49 (to a 1.97 from a 1.20).

"Crisis" (1.0/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) retained 91% of its lead-in from "Believe" in adults 18-49 and 90% in total viewers. In the time period, "Believe" tied for #2 among ABC, CBS and NBC in men 18-34. In total viewers, "Believe" grew from its first half-hour to its second by 5% (to 4.4 million from 4.2 million), despite the 10 p.m. hour. L+3 Time-Shifting: The previous week's "Crisis" grew in L+3 by 47% or 0.61 of a rating point in 18-49 (to a 1.90 from a 1.29).

"American Dream Builders" (0.8/2 in 18-49, 3.3 million viewers overall from 8-9 p.m. ET) retained 89% of last week's debut 0.9 rating and built on last night's lead-in by 14%. In total viewers, "American Dream Builders" retained 91% of the prior week's debut 3.603 million and grew versus last night's lead-in by 8%. "American Dream Builders" maintained or increased in rating from half-hour to half-hour in all key measures, including gains of 13% in adults 18-49 (to a 0.9 rating from a 0.8) and 12% in total viewers (3.5 million vs. 3.1 million).

An encore telecast of "The Voice" (0.7/2 in 18-49, 3.0 million viewers overall from 7-8 p.m. ET) held steady or grew half-hour to half-hour in every key measure, including a gain of 0.1 of a rating point or 17% in adults 18-49 (to a 0.7 from a 0.6).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Need more TV Theatre News in your life?
Sign up for all the news on the Spring season, discounts & more...