NBC's AMERICAN NINJA Delivers #1 Results of the Night Among Big 4
By: Caryn Robbins Aug. 18, 2015
"American Ninja Warrior" (1.8/6 in 18-49, 6.7 million viewers overall from 8-10:01 p.m. ET) delivered the #1 results of the night among Big 4 telecasts in adults 18-49, total viewers, adults 25-54 and all key adult-male demos.
"American Ninja Warrior" finished within 5% of last week's 6.999 million viewers overall in these preliminary fast-affiliate ratings, a series record (which translated to 7.194 million in official nationals), and is running within 0.2 of a point of last week's 2.0 in these prelim fast-affiliate ratings, and within 0.3 of last week's 2.1 in official nationals, which matched the show's highest rating in more than three years (since June 4, 2012). Heading into last night, "American Ninja Warrior"was up +16% summer to date versus one year ago in 18-49 (2.2 vs. 1.9, "most current") and up +26% or 1.5 million persons in total viewers (7.2 million vs. 5.7 million). "American Ninja Warrior" will add substantial viewership via time-shifting -- "Ninja" has grown by +18% in 18-49 rating going from "live plus same day" to "live plus seven day" ratings (from a 1.91 to a 2.26) and 872,000 viewers overall (6.4 million to 7.3 million). An encore telecast of "Running Wild with Bear Grylls" (1.3/5 in 18-49, 3.5 million viewers overall from 10:01-11 p.m. ET) finished within 0.1 of last week's season-high rating in 18-49, despite last night's encore telecast.For the Week: · NBC has won its fourth consecutive primetime ratings week in the key demographic of adults 18-49, with "America's Got Talent" ranking as the #1 telecast for the week of Aug. 10-16 in 18-49 and "American Ninja Warrior," "Hollywood Game Night," "Running Wild with Bear Grylls," "Last Comic Standing," and "Mr. Robinson" also generating top-20 rankings among the week's primetime shows on ABC, CBS, NBC and Fox.
· "America's Got Talent" also ranked #1 among Big 4 primetime programs in total viewers, adults 18-34 (tie), men 18-34, men and women 18-49 and adults, men and women 25-54. In kids 2-11, "Talent" tied for #1 on the Big 4 with NBC's "American Ninja Warrior."
· According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.1 rating, 4 share in adults 18-49 for the week and 4.7 million viewers overall. NBC ranked #1 or tied for #1 for the week among the Big 4 in every key demographic - adults, men and women 18-34, 18-49 and 25-54.
· NBC accounted five of the week's top 11 primetime telecasts in 18-49 on ABC, CBS, NBC and FOX and 9 of the top 20, with Tuesday's "Talent" (#1), Monday's "Ninja Warrior" (tied for #3), Wednesday's "Talent" (#6), Tuesday's "Hollywood Game Night" (tied for #9), Monday's "Running Wild" (tied for #9), Wednesday's "Last Comic" (tied for #13), both Wednesday telecasts of "Mr. Robinson" (tied for #16) and Sunday's "Ninja" encore (tied for #16).
· For the 52-week 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49 and is #1 or tied for #1 among those nets in men 18-49 and adults and men 18-34.
· In total viewers, NBC is #2 for the season, and running within 6% of its year-ago Olympics-boosted average (7.8 million vs. 8.3 million). WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...1.1...4.671 million
CBS...1.0...5.291 million
ABC...0.8...3.274 million
Fox...0.6...2.260 million SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.1...7.798 million
CBS...2.0...9.820 million
ABC...2.0...7.300 million
Fox...1.7...5.307 million
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.

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