NBCU Cable Entertainment's Bluprint Launches Expanded E-Commerce Platform
Bluprint, NBCUniversal Cable Entertainment's state-of-the-art lifestyle learning service, today announced the expansion of its e-commerce and retail platform. The launch of the online store makes Bluprint the premier destination for creativity and self-expression, offering an extensive breadth of high-quality edu-tainment and editorial content, and a companion e-commerce site all in one convenient hub. Bluprint, formerly Craftsy, boasts more than 4,000 hours of original content across 22 categories, ranging from sewing, quilting and knitting, to cooking, art, photography, home decor, yoga, and more. The e-commerce platform will offer curated supplies and kits that support many of these creative endeavors.Beginning today, Bluprint will offer individual supplies and curated project kits which, when paired with Bluprint's expert talent, premier content and enhanced editorial, will streamline the customer experience to help them in their creative pursuits. The expanded suite of commerce and content offerings will allow members to engage with Bluprint in a more personalized way (through the tailored Bluprint Boxes and Project Kits) and will make starting or continuing a new craft more convenient than ever before. "As people set their personal and creative goals for the year, Bluprint is THE ONE stop shop to help you succeed in your creative pursuits," said John Levisay, CEO Bluprint. "We know that people often procrastinate and sometimes need a single destination for inspiration, learning and supplies. Creating things is good for us in an ever-hectic world, and I'm thrilled to be able to provide a destination that helps our members achieve their goals." Apart from individual supplies − such as yarn, fabric, and tools − there will be three signature lines of curated boxes and kits available for purchase on http://shop.mybluprint.com to equip you with everything you need to begin: • Bluprint Boxes will come in seven varieties across seven different categories (Quilt, Knit, Cake, Embroider, Sew, Crochet, and Watercolor) and will link to Bluprint's Startup Library series to make getting started even easier. Pricing will start at $65/box, and the Bluprint Boxes can be combined with an annual membership for $99.
• Jump Into Boxes are Bluprint's solution to a family-friendly kit that contains everything you need to start a new craft with your favorite young creatives, coupled with Bluprint's ever-popular Jump Into family series. Jump Into Boxes will come in three varieties across three different categories (Drawing, Knitting, and Embroidery) and pricing will start at $30/box.
• Project Kits, starting at $10/kit, contain everything you need to tackle your next Bluprint project. With hundreds of options spanning 10+ categories, such as new and trendy embroidery project kits and a Fremont Tote bag, Project Kits provide the fundamental supplies you need to get started on a specific task at hand. Every week, Bluprint introduces new content across multiple vertical categories and, later this month, they will launch their inaugural writing classes, which will feature how-to courses with notable writing experts − including Steve Almond, Emily Rapp Black and Tiffany D. Jackson, among others − in a variety of different literary disciplines, ranging from creative writing to memoirs to children's books, as well as classes in pottery, cake decorating and a healthy eating class in partnership with Whole Foods. As an integral part of the NBCUniversal portfolio, Bluprint has benefitted from partnerships spanning across many divisions of the company. In 2018, Bluprint partnered with THE TODAY SHOW on co-branded cooking classes, integrations on the NBC hit craft series "Making It" and in-show integrations with USA, Syfy and BRAVO. This year will offer even more enhanced and robust partnerships showcasing Bluprint's inspirational series and expert talent. Since its July 2018 launch, Bluprint has built up a passionate fan base of subscribers looking to turn creative passion into action. Bluprint's format encourages creative exploration across different categories of self-expression, allowing consumers to browse the platform and dabble in new endeavors, or dive deep into their favorite category. Because Bluprint is a streaming service, users have the flexibility to pick up a new hobby, or reconnect with an old one, on their own schedules.
Bluprint is available for a monthly plan starting at $7.99/month, or an annual plan at $79.99/year. A seven-day free trial is currently available. For more information, please visit www.mybluprint.com.
Bluprint Social Handles:
Facebook: @therealbluprint, https://www.facebook.com/therealbluprint
Instagram: @therealbluprint, https://www.instagram.com/therealbluprint
Pinterest: @bluprint, https://www.pinterest.com/therealbluprint
YouTube: @youtube.com/bluprint, youtube.com/bluprint About Bluprint
Bluprint is the digital lifestyle learning platform and streaming service where your passions become actions. World-class experts, offering beginner to advanced-level guidance that fits busy schedules, make it easier for people to spend more time enjoying the activities that make them feel engaged in their creative pursuits. The Bluprint streaming service provides around-the-clock access (from any device) to a library of content in categories that champion creativity and self-expression, such as crafting, knitting, wellness, cooking, baking, fitness and more. In addition to more than 4,000 hours of exclusive classes and series, Bluprint subscribers also get access to curated supplies and a supportive community designed to motivate members to dive deeper into a current interest or sample a new one. All of this is available on demand at http://www.mybluprint.com, via the Bluprint app and on Roku. Bluprint is a service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more CORPORATE information, visit www.nbcuniversal.com.