NBC Wins Tuesday Night with AMERICA'S GOT TALENT and MAKING IT

By: Sep. 05, 2018
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC Wins Tuesday Night with AMERICA'S GOT TALENT and MAKING IT

NBC ranks #1 Tuesday night versus the Big 4 competition in adults 18-49, total viewers and every other key measure, winning six of six half-hours in adults 18-49.

NBC has now won 15 of the last 16 Tuesday nights among the Big 4 networks in adults 18-49 and 16 Tuesdays in a row in total viewers.

"America's Got Talent" (1.8/8 in 18-49, 10.6 million viewers overall from 8-10:01 p.m. ET):

· Is the #1 show of the night in 18-49, total viewers and all other key measures (including a tie in women 18-34).

· Dominates the timeslot, beating ABC's "Bachelor in Paradise" by +80% in 18-49 (1.8 vs. 1.0) and +6.7 million persons in total viewers (10.6 million vs. 3.9 million).

· Retains 100% of last week's 1.8 in these prelim fast-affiliate ratings in 18-49 and 95% of last week's 1.9 in official nationals.

· In total viewers, retains 99.7% of last week's fast-affiliate 10.638 million and 98% of last week's 10.779 million in official nationals.

· Will add significant viewership via time-shifting -- last week's "Talent" increased by +27% in 18-49 (.86 to 2.36) and more than +2.0 million viewers overall (10.8 million to 12.8 million) going from L+SD to L+3. These were the biggest L+3 lifts of the night in 18-49 rating and total viewers.

· Upscale: "Talent" is generating a strong upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Making It" (0.8/3 in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET):

· Is currently winning the timeslot by a +60% margin versus the ABC-CBS competition in 18-49 (0.8 vs. 0.5 each for ABC and CBS), pending updates.

· Is currently winning the time period among ABC, CBS and NBC in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.

· Is currently retaining 100% week to week in 18-49 (0.8 vs. 0.8) and 97% in total viewers (3.757 million vs. 3.656 million).

· Will add significant viewership via time-shifting and VOD - last week's "Making It" increased by +25% in 18-49 rating going from L+SD to L+7 (from a 0.79 to 0.99) and +631,000 viewers overall (3.7 million vs. 4.3 million) going from L+SD to L+3.

· Upscale: "Making It" generates a solid upscale audience, indexing at a 107 among adult 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, "Making It" is indexing at a 113.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.4/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.3/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.1/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos