NBC Wins Record-Setting 18th Tuesday in Key Demo
By: Caryn Robbins Mar. 19, 2014
NBC won a record-setting 18th Tuesday in 18-49 this season among the Big 4 nets, marking its most in-season Tuesday wins among those networks in People Meter history, as all four NBC shows are currently matching or topping last week's ratings.
"The Voice 6" (3.5/11 in 18-49, 13,0 million viewers overall from 8-9:01 p.m. ET) ranked #1 for the night in 18-49 and finished #1 in its time period among the Big 4 networks in every key demographic. Versus last week's preliminary fast-national 3.4, "The Voice" is up 3% in 18-49 and versus last week's 3.5 in official nationals, "The Voice" is even. Last night's "Voice" grew from its first half-hour to its second by 0.6 or a rating point or 19% in 18-49 (to a 3.8 from a 3.2) and by more than 1.5 million viewers overall (to 13.8 million from 12.2 million). "The Voice" is #1 in The Hour among the Big 4 nets by a 46% margin (3.5 vs. 2.4 or CBS's #2 "NCIS"). "About a Boy" (2.2/6 in 18-49, 8.0 million viewers overall from 9:01-9:31 p.m. ET) is currently up 10% week to week in adults 18-49 (to a 2.2 rating from a 2.0) and up 6% in total viewers (7.952 million vs. 7.485 million), pending updates. In the time period, "About a Boy" is currently running within a tenth of a rating point of #1 in adults 18-49 among the Big 4 nets (2.2 vs. 2.3 for CBS's "NCIS: LA") and is #1 among those nets in adults, men and women 18-34, topping "NCIS: LA" in those demos as well as the rival comedies "The Goldbergs" on ABC and "The New Girl" on Fox.In Late-Night Metered Markets Tuesday night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5. In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.2/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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