NBC NIGHTLY NEWS WITH LESTER HOLT Wins Key Demo Again
By: Caryn Robbins Apr. 11, 2017
NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the week of April 3, averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by +71,000 viewers (+4%) and "CBS Evening News" by +393,000 viewers (+29%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News' demo lead over ABC is up +15%, while its advantage over CBS is up +12%.
Among A18-49, Nightly News averaged 1.3 million viewers, topping ABC by +74,000 (+6%) and CBS by +286,000 (+29%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 88 of the last 89 weeks. For the week, Nightly News averaged 8 million total viewers, leading CBS EVENING NEWS by +1.7 million (+27%). Season to date, Nightly News is the #1 evening newscast across the board.Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +71,000 (+4%) and CBS by +393,000 (+29%).
- Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +74,000 (+6%) and CBS by +286,000 (+29%).
- Nightly News has ranked #1 in A25-54 and A18-49 for 88 of the past 89 weeks.
- Nightly News averaged 8 million total viewers, leading CBS EVENING NEWS by +1.662 million (+27%).
Season Highlights:
- Nightly News is the #1 evening newscast across the board.
- Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
- Compared to last season, Nightly News' demo lead over ABC is up +15%, while its advantage over CBS is up +12%.
Week of April 3 - April 7, 2017:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.910 | 1.46 | 1.759 | 0.98 | 1.260 |
| CBS | 6.248 | 1.14 | 1.366 | 0.76 | 0.974 |
| ABC | 7.929 | 1.40 | 1.688 | 0.92 | 1.186 |
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