NBC NIGHTLY NEWS WITH LESTER HOLT Wins Demo for Week of March 13
By: Caryn Robbins Mar. 21, 2017
NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the week of March 13, averaging 2 million A25-54 viewers, leading "ABC World News Tonight" by +111,000 (+6%) and "CBS Evening News" by +395,000 (+26%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News' demo lead over ABC is up +21%, while its advantage over CBS is up +14%.
Among A18-49, Nightly News averaged 1.4 million viewers, topping ABC by +137,000 (+11%) and CBS by +338,000 (+32%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 85 of the last 86 weeks. For the week, Nightly News averaged 8.4 million total viewers, leading CBS EVENING NEWS by +1.6 million (+23%). Season to date, Nightly News is the #1 evening newscast across the board.Weekly Highlights:
- Nightly News averaged 2 million A25-54 viewers, outperforming ABC by +111,000 (+6%) and CBS by +395,000 (+26%).
- Nightly News averaged 1.4 million A18-49 viewers, topping ABC by +137,000 (+11%) and CBS by +338,000 (+32%).
- Nightly News has ranked #1 in A25-54 and A18-49 for 85 of the past 86 weeks.
- Nightly News averaged 8.4 million total viewers, leading CBS EVENING NEWS by +1.6 million (+23%)
Season Highlights:
- Nightly News is the #1 evening newscast across the board.
- Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
- Compared to last season, Nightly News' demo lead over ABC is up +21%, while its advantage over CBS is up +14%.
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