NBC NIGHTLY NEWS WITH LESTER HOLT Is No. 1 Across-the-Board
By: Caryn Robbins Dec. 22, 2015
NBC NIGHTLY NEWS WITH LESTER HOLT was #1 in total viewers and all categories for the week of December 14-18, marking 24 across-the-board wins in the last 26 weeks. The NBC broadcast has been #1 in total viewers all 26 weeks since Holt was named anchor, and for 31 of the last 34 weeks and 366 of the last 374 weeks.
With one week remaining in 2015, Nightly is leading among total viewers, A25-54 and A18-49 viewers for the calendar year. Nightly's A25-54 demo advantage over ABC improved by 28% compared to the same period in 2014. The NBC broadcast is also #1 across the board season to date. Nightly has seen a 198,000 viewer turnaround in the A25-54 gap versus last year when it trailed ABC by -11,000. Nightly's demo advantage over CBS is up 14% year-over-year. NOTE: Kate Snow anchored Tuesday and Thursday last week, while Lester Holt was out. Weekly Highlights: Nightly averaged 8.830 million total viewers, outperforming ABC by +434,000 (+5%) and CBS by +1.475million (20%). Nightly averaged 2.132 million A25-54 viewers, +243,000 (+13%) higher than ABC and +427,000 (+25%) more than CBS. Nightly averaged 1.520 million A18-49 viewers, leading ABC by +274,000 (+22%) and CBS by +364,000 (+31%). The NBC broadcast is #1 in A18-49 viewers for 21 consecutive weeks, 25 of the last 26 weeks and 29 of the last 32 weeks.WEEK OF DECEMBER 14-18, 2015:
Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 8.830 1.8 2.132 1.2 1.520
CBS 7.355 1.4 1.705 0.9 1.156
ABC 8.396 1.6 1.889 1.0 1.246
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