NBC NIGHTLY NEWS WITH LESTER HOLT Continues Demo Dominance
"NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the second quarter of 2017, averaging 1.73 million A25-54 viewers, leading ABC by +154,000 (+10%) and CBS by +422,000 (+32%). Nightly News has won eight consecutive quarters in the demo, leading in the A25-54 category for every quarter since Lester Holt took over as anchor. Compared to the second quarter of 2016, Nightly News improved its demo lead over CBS by +10%.
Nightly News averaged 1.24 million A18-49 viewers for Q2 2017, topping ABC by +154,000 (+14%) and CBS by +341,000 (+38%). The NBC News broadcast has won eight consecutive quarters in the A18-49 demo. Nightly News posted its biggest 2Q A18-49 win over ABC since 2013 and best over CBS since 2014. Compared to the second quarter of 2016, Nightly News increased its A18-49 lead over ABC by +32% (+154,000 vs. +117,000 last year) and over CBS by +5% (+341,000 vs. +324,000 last year).
For June 2017, Nightly News averaged 1.7 million A25-54 viewers, +134,000 (+9%) more than ABC and +436,000 (+35%) more than CBS. The NBC News broadcast ranks #1 in A25-54 for 24 consecutive months.
For the week of June 19, Nightly News continued its dominance in the demo, averaging 1.7 million A25-54 viewers for the week, leading ABC by +125,000 (+8%) and CBS by +372,000 (+29%). Among A18-49, Nightly News averaged 1.2 million viewers for the week, topping ABC by +134,000 (+13%) and CBS by +378,000 (+46%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 53 consecutive weeks.