NBC NIGHTLY NEWS WITH LESTER HOLT Continues Demo Dominance

NBC NIGHTLY NEWS WITH LESTER HOLT Continues Demo Dominance

NBC NIGHTLY NEWS WITH LESTER HOLT Continues Demo Dominance

"NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the second quarter of 2017, averaging 1.73 million A25-54 viewers, leading ABC by +154,000 (+10%) and CBS by +422,000 (+32%). Nightly News has won eight consecutive quarters in the demo, leading in the A25-54 category for every quarter since Lester Holt took over as anchor. Compared to the second quarter of 2016, Nightly News improved its demo lead over CBS by +10%.

Nightly News averaged 1.24 million A18-49 viewers for Q2 2017, topping ABC by +154,000 (+14%) and CBS by +341,000 (+38%). The NBC News broadcast has won eight consecutive quarters in the A18-49 demo. Nightly News posted its biggest 2Q A18-49 win over ABC since 2013 and best over CBS since 2014. Compared to the second quarter of 2016, Nightly News increased its A18-49 lead over ABC by +32% (+154,000 vs. +117,000 last year) and over CBS by +5% (+341,000 vs. +324,000 last year).

For June 2017, Nightly News averaged 1.7 million A25-54 viewers, +134,000 (+9%) more than ABC and +436,000 (+35%) more than CBS. The NBC News broadcast ranks #1 in A25-54 for 24 consecutive months.

For the week of June 19, Nightly News continued its dominance in the demo, averaging 1.7 million A25-54 viewers for the week, leading ABC by +125,000 (+8%) and CBS by +372,000 (+29%). Among A18-49, Nightly News averaged 1.2 million viewers for the week, topping ABC by +134,000 (+13%) and CBS by +378,000 (+46%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 53 consecutive weeks.

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