NBC NIGHTLY NEWS WITH BRIAN WILLIAMS Delivers 3rd Straight Across-the-Board Win
By: Caryn Robbins Dec. 23, 2014
"NBC Nightly News with Brian Williams" was America's #1 newscast in total viewers and all key demos for the week of December 15-19, 2014, according to Nielsen Media Research data. The NBC broadcast has now been #1 among demo viewers A25-54 for 3 straight weeks and in 5 of the past 7 weeks.
Nightly delivered its biggest total viewer win over ABC in four months, widening its lead by 24% week-to-week and by 41% over 4Q'14/STD levels. Versus the quarter average, Nightly was the only evening newscast to see across-the-board gains in total viewers (+3%), A18-49 viewers (+4%), and A25-54 viewers (+2%) Versus the same week last season, Nightly posted a +2% (+149,000) gain in total viewers. Season-to-date, Nightly has grown its total viewer audience by +2% (+143,000) versus the same period last year and is having its best start to a season in 9 years (since the 2005-06 season). Weekly Highlights: Nightly averaged 9.360 million total viewers, leading ABC WORLD NEWS Tonight by +10% (+840,000) and CBS EVENING NEWS by 28% (+2.027 million). This represents Nightly's biggest total viewer advantage over ABC in four months (since the week of 8/18/2014). In total viewers, the NBC broadcast outperformed ABC by at least 500,000 viewers and CBS by at least 2 million viewers for the 8th straight week.Videos