NBC NIGHTLY NEWS Claims Biggest February Sweep Demo Win in 3 Years
By: Caryn Robbins
NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the February 2017 sweep period, averaging 2.1 million A25-54 viewers, leading "ABC World News Tonight" by +181,000 viewers (+10%) and "CBS Evening News" by 489,000 viewers (+31%). This represented Nightly News's biggest February sweep demo win over ABC since 2014. The NBC News broadcast has finished #1 in the demo for seven consecutive sweep periods and 33 of the last 36 sweeps.
Among A18-49, Nightly News averaged 1.5 million viewers for the sweep period, topping ABC by +211,000 (+16%) and CBS by +436,000 (+40%). Nightly News has been #1 in A18-49 for seven straight sweeps and 37 of the last 38 sweeps. The NBC News broadcast posted its widest February sweep A18-49 lead over ABC since 2014 and increased its advantage over ABC by +62% from the February 2016 sweep. Nightly News averaged 8.7 million total viewers for February sweep, leading CBS EVENING NEWS by +1.6 million viewers (+22%). Nightly News improved its lead over CBS by +2% from the February 2016 sweep.February Sweeps Highlights:
- Nightly News averaged 2.1 million A25-54 viewers, leading "ABC World News Tonight" by +181,000 (10%) and "CBS Evening News" by 489,000 (+31%).
- This represented Nightly News's biggest February sweep demo win over ABC since 2014.
- Nightly News has finished #1 in the demo for seven consecutive sweep periods and 33 of the last 36 sweeps.
- Nightly News averaged 1.5 million A18-49 viewers for the sweep period, topping ABC by +211,000 viewers (+16%) and CBS by +436,000 viewers (+40%).
- Nightly News has been #1 in A18-49 for seven straight sweeps and 37 of the last 38 sweeps.
- Nightly News posted its widest February sweep A18-49 lead over ABC since 2014.
- Versus the February 2016 sweep, Nightly News improved its A18-49 advantage over ABC by +62% (+211,000 vs. +130,000 last year) and over CBS by +10% (+436,000 vs. +396,000 last year).
- Nightly News averaged 8.7 million total viewers for February sweep, leading CBS EVENING NEWS by +1.6 million viewers (+22%).
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