NBC Launches Live-Action Virtual-Reality Experience for THE VOICE
By: Caryn Robbins Sep. 09, 2014
To promote the return of "The Voice," NBC has created "The Voice 360: Be the Coach" fan experience.
Fans will get to sit in the famous coaches' chair and via Oculus Rift virtual-reality - a complete 360° immersion - will allow them to physically and virtually experience an entire "blind audition." Fans will sit next to and interact with new season seven coaches Gwen Stefani and Pharrell Williams, as well as returning coaches Adam Levine and Blake Shelton. With the public encouraged to participate, "The Voice 360" will tour the nation with four real-life coaches' chairs starting in New York on Tuesday, Sept. 9, and will end in Los Angeles on Monday, Sept. 22, the day the new season of "The Voice" premieres. In "The Voice 360," a high-impact, real-world stage is the doorway into virtual reality. While seated in an actual coaches' chair, the Oculus Rift virtual-reality headset takes fans on a four-minute journey inside "The Voice" studio in live-action, 3D imagery. Oculus Rift allows fans to physically motion their heads up, down and side to side to see the entirety of the studio and reach out to the coaches sitting virtually next to them. During the audition, THE CHAIR will actually turn 180 degrees, revealing the performer. The experience concludes with audition comments from each coach and the musician choosing his mentor.Videos