MSNBC Tops CNN in Primetime for October

MSNBC topped CNN in primetime total viewers 583,000 (vs. CNN's 509,000) for the month of October according to data from Nielsen. "Hardball" with Chris Matthews at 7 p.m. ET, "The Rachel Maddow Show" at 9 p.m. ET and "The Last Word" with Lawrence O'Donnell at 10 p.m. ET all ranked #2 in total viewers for the month.

"Hardball" ranked #2 among total viewers for the month with 726,000 (vs. CNN's 590,000). "The Rachel Maddow Show" was #2 in total viewers with 725,000 total viewers (CNN had 516,000). "The Last Word" ranked #2 among total viewers with 544,000 (vs. CNN's 479,000).

MSNBC also ranked #1 in Weekend Sales Prime (M-Su 7p-2a) among A25-54 for the 18th straight month.

MSNBC continued as the most diverse cable news network. MSNBC ranked #1 in African-American audiences for total viewers in weekday primetime (M-F 8p-11p), prime (M-Su 8p-11p), sales day (M-Su 6a-2a) and weekend sales prime (Sa-Su 7p-2a) for the month. MSNBC ranked #1 among African-American total viewers for the 56th consecutive month in M-Su sales primetime. MSNBC also ranked #1 in Hispanic audiences for total viewers for weekend sales prime.