MEET THE PRESS WITH CHUCK TODD is No. 1 in Key Demo for 2017 Q2
MEET THE PRESS WITH CHUCK TODD the #1 most-watched Sunday public affairs program season-to-date, won the demo most valued by news advertisers for the second quarter of 2017 (2Q'17), according to Nielsen data. Delivering an average of 969,000 A25-54 viewers, MTP topped its competition by double digits: +25 percent (+192,000) more than ABC's "This Week" and +26 percent (+198,000) more than CBS' "Face the Nation." This is the sixth straight quarter that MTP has dominated the key demo, breaking a six-year streak; the last time this happened was from 2Q'10 to 3Q'11.
MTP also won the month of June in the key demo, marking its 17th straight month at #1; the last time the broadcast dominated the key demo for seventeen consecutive months was from May 2010 to September 2011. An average of 917,000 demo viewers tuned into the broadcast for the month, +21 percent (+158,000) more than ABC and +38 percent (+251,000) more than CBS.
3.276 million viewers tuned into MTP on average in 2Q'17, +11 percent (+313,000) more than ABC. Just five percent (171,000) of viewers separated MTP from CBS, which continues to rate for only the first 30 minutes of its hour-long program. Rating for a total of 499 minutes, MTP was rated for 139 minutes (more than two hours) more than CBS this quarter.
In June, MTP averaged 3.126 million total viewers, beating ABC by nine percent (+247,000). Just two percent (75,000) separated MTP from CBS' half-hour.
MTP was the only Sunday public affairs program to grow month-over-month, gaining two percent across the board.
This past Sunday, June 25, MTP featured exclusive interviews with Sens. Johnson (R-Wis.) and Sanders (I-Vt.) as well as Reps. Dingell (D-Mich.) and Ryan (D-Ohio). The broadcast continued its #1 streak in the demo with a delivery of 834,000 viewers, +35 percent (+215,000) more than ABC and +31 percent (+199,000) more than CBS.
With 2.948 million viewers tuning in this past Sunday, MTP beat ABC by +16 percent (+410,000). Only one percent (14,000) of viewers separated MTP from CBS. An additional 1.176 million viewers and 204,000 key demo viewers watched this past Sunday's program through rebroadcasts on MSNBC.<