MACY'S PARADE Is TV's #1 Show Since the Oscars, With 24 Mil Viewers

By: Nov. 29, 2017
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

MACY'S PARADE Is TV's #1 Show Since the Oscars, With 24 Mil Viewers

NBC's coverage of "The 91st Macy's Thanksgiving Day Parade®" has delivered the highest total-viewer and 18-49 results for any U.S. entertainment telecast since the Oscars in February, according to "live plus same day" official-national results from Nielsen Media Research

From 9 a.m.-noon, "The 91st Macy's Thanksgiving Day Parade" averaged 24.057 million viewers overall and a 6.41 rating in adults 18-49, which tops all primetime entertainment programs on broadcast or cable since last February's "Academy Awards" on ABC (32.9 million viewers overall and a 9.1 rating in 18-49 on Feb. 26).

The 24.057 million average viewership of the parade is within 2% of last year's 24.639 million, and it's the #3 biggest audience for the annual parade coverage in people meter history, dating back to 1987, with only 2016 and 2013 (25.173 million) garnering bigger average audiences.

No non-sports broadcast so far this season has rated higher than yesterday's parade, with the #2 entertainment program in 18-49 and total viewers being the season premiere of "The Big Bang Theory" on Monday, Sept. 25 (4.1 in 18-49, 17.6 million viewers overall).

NBC Research estimates a total of 43.026 million viewers watched all or some of the parade telecast.

At noon, "The NATIONAL DOG SHOW Presented by Purina" tallied 11.555 million viewers overall and a 2.97 rating in adults 18-49, for its second-best scores in both categories the 16 years NBC has been televising the event. Since NBC initiated the holiday tradition in 2002, the only telecast that generated stronger total-viewer or 18-49 results was 2016's, with 12.360 million viewers and a 3.21 rating in adults 18-49.

NBC Research estimates a total of 22.074 million viewers watched all or some of the "National Dog Show" telecast, also the second-best ever for the event on NBC behind only last year's record 22.863 million.

NOTE: Results are based on official-national "live plus same day" data from Nielsen Media Research unless otherwise indicated.



Videos