LA BANDA Superfan to Join Show as 4th Judge Via Hologram

By: Dec. 11, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Univision Communications Inc. (UCI), the leading media company serving Hispanic America, together with Verizon and Hologram USA, will give one LA BANDA superfan the experience of a lifetime when they join the show via hologram as the "4th Judge." Jorge Sanchez, a 22 year-old resident of Los Angeles, will be beamed onto the stage to share his feedback with contestants during the Univision Network's hit music reality show's semifinal episode airing LIVE coast-to-coast on Sunday, December 6 at 8 p.m. EST/7 p.m. CT/5 p.m. PT with a re-airing at 8 p.m. PT.

Appearing as the "4th Judge" via hologram is the grand prize of a CONTEST facilitated through the Univision Conecta app, which allows users to accumulate points by interacting and consuming content throughout the LA BANDA season. The experience was devised by Univision, Verizon (the official voting partner and presenting sponsor of Univision Conecta), and Hologram USA to reward meaningful app engagement for an audience that is highly mobile (70% of Univision's audience are mobile first with their content), digital-savvy and enjoys live-viewing (91% of Univision's audience watches TV content live).

"Today's viewer expects more from reality shows. They are mobile, very active on social media and want to be part of the action," said Cisco Suarez, senior vice president and executive producer, Special Events, UCI. "By engaging LA BANDA fans through the Univision Conecta app, with a chance to become a judge on their favorite show and exclusive content, we hope to break new ground by bringing stars and fans together with technology."

"We wanted to bring a unique experience to our Hispanic consumers who are mobile first," said Javier Farfan, Vice President of Segment Marketing for Verizon. "The hologram experience is stuff you see in the futuristic movies, and Verizon is bringing you the future now."

Viewers have been accumulating points by participating along with the show on the Univision Conecta app. On November 23rd, Jorge Sanchez, the fan with the most points, was awarded with this fan-focused hologram experience that will allow him to share his opinions live with contestants on stage. Sanchez will join Ricky Martin, Laura Pausini and Alejandro Sanz on stage in Miami from KMEX Univision 34 in Los Angeles using the power of telepresence via Hologram USA's patented technology. Additionally, Verizon plans to fly the "4th Judge" and a guest to Miami to attend the LA BANDA finale.

"Hologram USA has brought legendary artists back to life for new audiences and we've beamed politicians and TV stars around the world," said Hologram USA CEO Alki David. "But it's a distinct pleasure to work with LA BANDA and Univision on this historic moment in television: the first use of this revolutionary technology on a music-based reality show and its first use as a once-in-a-lifetime fan reward. We will truly bring holograms to the people."

Hologram USA holds the NORTH AMERICA patent for the technology that will be featured on La Banda. The company recently made news with announcements of hologram shows for Whitney Houston, Andy Kaufman, Redd Foxx, Billie Holiday, and many others.

Developed by UCI, in partnership with Simon Cowell's SYCO Entertainment and Haim Saban's Saban Brands, and co-produced with FremantleMedia Latin America, LA BANDA is searching for the ultimate Latino boyband.


About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About Verizon Communications Inc.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) employs a diverse workforce of 177,900 and generated more than $127 billion in 2014 revenues. Verizon Wireless operates America's most reliable wireless network, with 110.8 million retail connections nationwide. Headquartered in New York, Verizon also provides communications and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. For more information, visit www.verizon.com/news/.

About Hologram USA
Hologram USA is part of Alki David's Anakando Media Group of companies which is also home to the streaming TV platform FilmOn.com, Pay-Per-View site ETV.com, and digital distribution site MondoTunes. The company is the only licensed producer in NORTH AMERICA of the patented technology that creates the HD quality holograms that are creating what The Hollywood Reporter has called a billion dollar industry in the making. Select Hologram USA productions will stream live on FilmOn.com, on television via its partnership with Endemol, and be supported by Anakanado companies Class 15 and MondoTunes. It is the same technology that created the famous Tupac Shakur hologram at Coachella in 2012. For more information please visit HologramUSA.com.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos