John Shea Named NBC's CMO in Residence

NBC Universal's Integrated Sales Marketing (ISM) team, which develops customized ad sales solutions across the company's vast spectrum of properties, announced its third "CMO in Residence" in its quarterly rotational program. John Shea, former EVP of Integrated Marketing and Branded Content at MTV Networks, will join the ISM team for the first quarter of 2011. Maryam Banikarim, SVP of Integrated Sales Marketing for NBC Universal, made the announcement today.

"This continues to be a very successful program within our company," said Banikarim. "Bringing in outside experts with fresh perspectives is one of the most effective ways to generate new ideas and unique approaches to doing business. John has deep knowledge and experience in marketing to a young audience. We are excited to tap into his wealth of expertise and share it with both our client and agency partners."

"As the marketplace for content becomes more fragmented, I am a firm believer that integrated marketing is an essential way for advertisers to amplify their message. NBC Universal has an incredibly broad portfolio and one of the most innovative and skilled integrated marketing teams in the business," said Shea. "This a fantastic opportunity, and I am looking forward to collaborating and sharing ideas."

Shea brings over 20 years of experience working on custom, targeted campaigns across multiple platforms, from cable series to digital webisodes. At MTV Networks, Shea built the foundation for Integrated Marketing divisions across the company's suite of Music and Logo channels (MTV, VH1, CMT, Logo), as well as the company's digital sites-structuring the way each network and their marketing partners collaborated on innovative business models and programming.

Prior to this position, Shea led the DreamWorks/Universal location-based entertainment co-venture "Gameworks," where he was responsible for all consumer advertising and trade brand building. As a content creator, producer and marketer, Shea has over 20 years of experience in the media industry, building unique marketing campaigns and advertiser partnerships that have transformed the television industry.

Launched in April 2010, the CMO in Residence Program taps into the expertise of former Chief Marketing Officers from major corporations, who work with the ISM team to leverage NBCU's portfolio of assets to develop unique, insights-driven programs tailored to meet clients' business objectives. Shea follows Michelle Kessler, former Vice President of Global Chocolate Strategy at Mars, Inc. and Bill Stewart, the former SVP and Chief Marketing Officer for K-Mart.

About NBCU Integrated Sales Marketing:

NBC Universal Integrated Sales Marketing (ISM) team works across the company's vast portfolio of content to develop custom, innovative ad sales solutions on behalf of clients.  As a leading strategic partner of marketers, ISM creates powerful brand connections with highly targeted audience segments on a broad scale. The group spearheads several cross-company initiatives including: "Women at NBCU,"  "Green is Universal" and "Healthy at NBCU," which enable brands to more deeply connect with key consumer groups and integrate messages around important issues such as health and the environment.

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