Holiday Specials of ABC Family's MELISSA & JOEY, BABY DADDY Take Time Period in Key Demos
At 8 o'clock, "Melissa & Joey" ranked as cable TV's #1 telecast in the time period in Women 18-34 (379,000/1.1 rating), Women 18-49 (567,000/0.9 rating) and Females 12-34 (445,000/1.0 rating), and was the #1 scripted original cable TV telecast in Adults 18-34 (447,000/0.7 rating).
Versus its season summer 2013 average, "Melissa & Joey" soared by robust double digits across all target demos, including by 37% in Total Viewers (1.22 million vs. 890,000), by 58% in Women 18-34 (379,000 vs. 240,000), by 48% in Women 18-49 (567,000 vs. 384,000) and by 37% in Females 12-34 (445,000 vs. 326,000).
"Baby Daddy" (8:30-9:00 p.m.)
At 8:30 p.m., ABC Family's #1 comedy of all time, "Baby Daddy," stood as the #1 cable TV telecast in the half-hour in Women 18-34 (414,000/1.2 rating), Women 18-49 (560,000/0.9 rating) and Females 12-34 (485,000/1.1 rating) and was the #1 original scripted cable TV telecast in Adults 18-34 (454,000/0.7 rating).
Versus its season 2 average, "Baby Daddy" surged by double digits across all target demos, including by 23% in Total Viewers (1.11 million vs. 905,000), by 70% in Women 18-34 (414,000 vs. 244,000), by 45% in Women 18-49 (560,000 vs. 386,000) and by 35% in Viewers 12-34 (485,000 vs. 358,000).
Source: NTI, U.S. ratings, 12/11/13, Live + SD. "Baby Daddy" season 2: 5/29/13-9/4/13; "Melissa & Joey" Summer 13: 5/29/13-9/4/13, 8 o'clock telecasts only.
