GRIMM Wins 18-49 Demo for Friday Night, 11/9

By: Nov. 11, 2012
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Friday Primetime Results:

* From 9-10 p.m. ET, "Grimm" (1.7/5 in 18-49, 5.3 million viewers overall) captured the #1 rating of the night for a scripted program on ABC, CBS, NBC and Fox in 18-49. Versus the same night last year, "Grimm" is up 6 percent in 18-49 rating (to a 1.7 from a 1.6) and 2 percent in total viewers (5.265 million vs. 5.175 million). "Grimm" built on its lead-in last night by 143 percent in both 18-49 rating and total viewers.

* Keep in mind that last season, "Grimm" originals added an average 69 percent to these next-day "live plus same day" 18-49 ratings when Nielsen issued "live plus seven day" results.

* At 10 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 4.6 million viewers overall) is up week to week by 18 percent in adults 18-49 (to a 1.3 rating from a 1.1), up 21 percent in adults 25-54 (1.7 vs. 1.4) and up 22 percent in total viewers (4.619 million vs. 3.791 million).

* At 8 p.m. ET, a rebroadcast of "Go On" averaged a 0.6/2 in 18-49 and 2.4 million viewers overall. At 8:30 p.m. ET, an encore telecast of "Guys With Kids" (0.7/2 in 18-49, 2.2 million viewers overall) built on its 18-49 lead-in by a tenth of a point.

In late-night metered-market households Friday night (New York, Philadelphia and Hartford excluded):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.5/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) beat "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.



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