GRIMM Matches its Highest 18-49 Rating for a Friday Since January

By: Oct. 07, 2012
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

At 9 p.m. ET, "Grimm" (1.6/5 in 18-49, 5.2 million viewers overall) maintained 100 percent of last week's 18-49 rating for the show's Friday night season debut, to rank #1 in the hour among ABC, CBS, NBC and Fox. "Grimm" was #1 or tied for #1 among those networks from 9-10 in adults and men 18-34; adults, men and women 18-49; and adults, men and women 25-54.

"Grimm" matched its highest 18-49 rating for a Friday telecast since January 20.

Keep in mind that last season, "Grimm" originals added an average 69 percent to these next-day "live plus same day" 18-49 ratings when Nielsen issued "live plus seven day" results and last week's telecast grew by 72 percent in "live plus three day" results (to a 2.72 from a 1.58).

At 10 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 4.6 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49 and tied for #1 in adults 25-54. "Dateline" also finished #1 among those networks in women 25-54 and men and women 18-49. From its first half-hour to its second, "Dateline" grew by 17 percent in adults 18-49 (to a 1.4 rating from a 1.2), 19 percent in adults 25-54 (1.9 vs. 1.6) and 13 percent in total viewers (4.8 million vs. 4.3 million).

"Dateline NBC" matched its top Friday 18-49 rating since June 1.

In the 10:30 lead-in to local news, "Dateline NBC" delivered a 6 percent margin of victory in the key news demographic of adults 25-54 (with a 1.9 rating vs. a 1.8 for CBS's second-place "Blue Bloods"). "Dateline" was also #1 among ABC, CBS and NBC in the 10:30 half-hour in women 25-54 and adults, men and women 18-49.

At 8 p.m. ET, an encore telecast of "The Voice" (0.9/3 in 18-49, 3.1 million viewers overall) matched NBC's top non-sports 18-49 rating in the time period since May 18 and delivered the networks biggest overall audience for non-sports programming in the hour since that same date.

In late-night metered-market households Friday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Play Broadway Games

The Broadway Match-UpTest and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia? The Broadway ScramblePlay the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
Tony Awards TriviaHow well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends. Broadway World GameCan you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!

 



Videos