For First Time Ever, Telemundo Ranks #1 In Total Day For Two Consecutive Months Among Adults 18-49 & Adults 18-34
For the first time ever, Telemundo ranked #1 in total day for two consecutive months (June and July), among total viewers, adults 18-49 and adults 18-34, according to Nielsen. Additionally, Telemundo finished the month of July as the #1 Spanish-language network in Monday-Friday primetime, for both 7p-11p and 8p-11p, among adults 18-49. Telemundo averaged 693,000 in 7p-11p and out delivered the combined performance of Univision and UniMas by +19% (807,000 vs. 680,000) in 8p-11p.
For the month of June, Telemundo averaged 442,000 adults 18-49 in total day, ranking as the network's best month in Nielsen history, and ranking as the #1 Spanish-language network ahead of Univision by +27%. In July, Telemundo continued its #1 rank in total day among adults 18-49, outperforming Univision by +29% (268,000).
In total day, Telemundo was up +71% in June 2018 vs. prior year among adults 18-49 (442,000 vs. 258,000), up +88% in adults 18-34 (190,000 vs. 101,000) & up +57% in total viewers (933,000 vs. 594,000). In July, the network was up +19% vs. prior year among adults 18-49 (347,000 vs. 292,000), up +24% in adults 18-34 (152,000 vs. 123,000) and up +10% in total viewers (728,000 vs. 660,000). Telemundo was the only Spanish-language broadcast network to have growth in June and July vs. prior year among adults 18-49 and adults 18-34. In fact, Univision was down -3% among adults 18-49 and -5% among adults 18-34 in June, and down -28% and -27% in July, among the same demos.
Source: Nielsen NPM, Most Current (L+7 through 7/22/2018, L+SD from 7/23/18-7/29/18), Total Day (M-Su 6am-2am), M-F 7-11pm & M-F 8-11pm, Strict Dayparts.
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