As part of this deal, FishBait Marketing and affiliated agency R&R Bait & Tackle, based in Nashville, TN, will roll up under newly organized entity.
Robert B. (Rob) Temple, a longtime senior executive at ESPN, is joining FishBait Marketing as their new Chief Executive Officer and equity partner. As part of this deal, FishBait Marketing and affiliated agency R&R Bait & Tackle, based in Nashville, TN, will roll up under newly organized entity, FishBait Solutions, LLC.
Temple's 18-year career at ESPN is primarily associated with the extraordinary growth in college sports, however he most recently served as SVP Programming & Acquisitions, reporting to EVP Burke Magnus. In this role since 2018, he managed a portfolio that included rights and renewal negotiations with Major League Baseball, the Little League World Series, the X Games, the Korean Baseball Organization, Poker, and oversight of ESPN's commercial formatting group and its 19 global and domestic linear networks. He also provided a 'commercial lens' across the broader portfolio. Prior to joining the Programming side of ESPN, Temple was primarily known for building and leading the ESPN Sports Marketing team. He is known in the industry as the commercial rights, media and sponsorship architect of ESPN's franchise partnerships and properties including: COLLEGE GAMEDAY (Built by The Home Depot), the COLLEGE FOOTBALL Playoff, ESPN25, the SEC Network's Corporate Sponsorship Program and many notable client partnerships with Dr Pepper (CFP National Championship Trophy), Capital One (Orange Bowl and Directors Cup), Goodyear (Cotton Bowl), Chick-fil-A (Peach Bowl), Nissan (Heisman House) and many others. Additionally, from 2014-19, Rob co-developed the successful original content films series COLLEGE FOOTBALL 150 (CFB150), with John Dahl from ESPN Films, and pioneered ESPN's branded content capabilities with the development of 'The Next Round, Served up by Jim Beam' and many others.Videos