Disney's SOFIA THE FIRST: THE FLOATING PALACE Scores 7.6 Million Total Viewers
Based on a full week of viewing, Disney Junior's "Sofia the First: The Floating Palace" on Disney Channel became the #2 telecast in cable TV history among Kids 2-5 (2.63 million/16.9 rating) and Girls 2-5 (1.85 million/24.3 rating), and the #2 preschool cable TV telecast ever in Total Viewers (7.62 million), Adults 18-49 (2.15 million/1.7 rating) and Women 18-49 (1.43 million/2.2 rating), behind only last year's, "Sofia the First" Once Upon a Princess."
"Sofia the First: The Floating Palace" more than doubled in Live + 7 ratings with Kids 2-5 (+139% - 2.63 million vs. 1.10 million) and Girls 2-5 (+162% - 1.85 million vs. 706,000), and surged by double digits in Total Viewers (+61% - 7.62 million vs. 4.72 million), Adults 18-49 (+54% - 2.15 million vs. 1.40 million) and Women 18-49 (+57% - 1.43 million vs. 911,000).
The leader in family entertainment, Disney Channel holds the top telecasts of all time across youth-targeted cable TV networks:
"High School Musical 2" (8/17/07) - #1 telecast across kid-friendly cable TV networks in Total Viewers (18.639 million).
"High School Musical 2" (8/17/07) - #1 cable TV telecast ever in Kids 2-11 (8.210 million), Kids 6-11 (6.536 million) and Tweens 9-14 (6.317 million).
"Phineas and Ferb: Across the 2nd Dimension" (8/22/11) - #1 animated cable TV telecast in Kids 2-11 (6.233 million).
"Sofia the First: Once Upon a Princess" (11/18/12) - #1 cable TV telecast ever in Kids 2-5 (2.91 million/18.2 rating) and Girls 2-5 (2.13 million/27.2 rating), and the #1 preschool cable TV telecast in Total Viewers (8.17 million) and Women 18-49 (1.66 million).
"Sofia the First: The Floating Palace" (11/24/13) - #2 cable TV telecast ever in Kids 2-5 (2.63 million/16.9 rating) and Girls 2-5 (1.85 million/24.3 rating), and the #2 preschool cable TV telecast in Total Viewers (7.62 million), Adults 18-49 (2.15 million/1.7 rating) and Women 18-49 (1.43 million/2.2 rating).
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior is a daily programming block on Disney Channel and a 24-hour channel. There are 33 Disney Junior channels in 24 languages around the world.
Source: NTI, 11/24/13, U.S. ratings, Live + 7. TV History: 1991-2013 to date.
