Disney Channel Sweeps Total Day in Viewers Across all Key Youth Demos

For the week of April 1, 2013, with new episodes of animated and live action series in a "Freaky Freakend"-themed programming event on Friday and Sunday nights, Disney Channel delivered a sweep in Total Day, ranking as cable TV's #1 network in Total Viewers (1.81 million) and TV's #1 network across major youth demos Kids 2-11 (989,000/2.5 rating), Kids 6-11 (666,000/2.8 rating) and Tweens 9-14 (593,000/2.5 rating), marking the network's 95th consecutive week of dominance in the 6-11/9-14 demos. In fact, Disney Channel levied its largest competitive advantage over Nickelodeon on record in Tweens (+126% - vs. 262,000), and outdelivered by double digits for the 74th consecutive week in Kids 6-11 (+68% - vs. 396,000).

Moreover, Disney Channel delivered its second-most-watched week of 2013 in Kids 6-11 and Tweens (13 week high -since week of 12/31/12), and 6-week highs in Total Viewers and Kids 2-11 (since week of 2/18/13).

In Prime, Disney Channel was the #1 cable TV network for the 414th consecutive week in Kids 6-11 (1.09 million/4.6 rating - nearly 8 years) and for 150 straight weeks in Tweens 9-14 (945,000/4.0 rating - nearly 3 years).

• Friday's all new "Jessie" (8:30 - 9:00 p.m.) stood as the week's #1 scripted basic cable TV telecast in Total Viewers (3.72 million), and TV's #1 telecast in Kids 2-11 (2.20 million/5.6 rating) and Kids 6-11 (1.71 million/7.3 rating), while Sunday's original "Austin & Ally" (8:30 - 9:00 p.m.) was the #1 TV telecast in Tweens (1.45 million/6.1 rating).

• Disney Channel held the week's Top 5 TV Telecasts in Kids 2-11, the Top 22 and Kids 6-11 and Top 73 in Tweens 9-14 (Top 5 below):

For its first week of publicly reported ratings, Disney Junior Channel was cable TV's #3 network in Total Day in Kids 2-5 (173,000/1.1 rating)& Girls 2-5 (89,000/1.1 rating) and the #1 cable TV network for preschoolers in Boys 2-5 (84,000/1.0 rating), Total Viewers (363,000) and Women 18-49 (78,000).

• Notably, even with 23 million less homes, Disney Junior, the 24-hour channel, outdelivered long-established Nick Jr. by 11% in Total Viewers (363,000 vs. 328,000), by 8% in Kids 2-5 (173,000 vs. 160,000) and by 16% in Women 18-49 (78,000 vs. 67,000).

• Disney Junior, the 24-hour channel, has a greater competitive advantage over similarly distributed Sprout, more than doubling delivery in Total Viewers (+131% - 363,000 vs. 157,000), Kids 2-5 (+162% - 173,000 vs. 66,000), Boys 2-5 (+147% - 89,000 vs. 36,000) and Women 18-49 (+117% - 78,000 vs. 36,000).

• Versus mid-size cable TV networks, Disney Junior Channel aired the week's #1 telecast in Kids 2-5, Top 4 in Boys 2-5, Top 3 in Women 18-49 and Top 5 in Total Viewers.

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