Debut of NBC's POWERLESS Retains 92% of Lead-In from 'Superstore'
By: Caryn Robbins Feb. 03, 2017
The debut of NBC's POWERLESS (1.1/4 in 18-49, 3.1 million viewers overall from 8:30-9 p.m. ET): Retains 92% of its 18-49 lead-in, which matched the top "Superstore" regular-slot rating since October, and held 100% in men 18-49 (1.0 vs. 1.0). Equals NBC's highest 18-49 rating in the slot, excluding sports, since Nov. 10. Grows +10% versus what NBC averaged in the timeslot last season in 18-49 (1.1 vs. 1.0, L+SD non-sports) and maintains 100% of NBC's average so far this season with entertainment programming (1.1 vs. 1.1).
"Superstore" (1.2/5 in 18-49, 4.0 million viewers overall from 8-8:30 p.m. ET): Matches its highest regular-slot 18-49 rating since Oct. 27 (1.3). With its first original in three weeks, retains +100% of its prior first-run telecast in 18-49 (1.2 vs. 1.2 on Jan. 12). Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +49% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.83) and +1.3 million viewers overall (4.4 million to 5.7 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes. "Chicago Med" (1.2/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET): Retains +100% of its prior original telecast in 18-49 (1.2 vs. 1.2 on Jan. 19) and 98% in total viewers (6.252 million vs. 6.410 million), despite last week's encore and this week facing original "Scandal" competition for the first time. Ranked #2 or tied for #2 among the Big 4 nets in adults, men and women 18-34, men 18-49 and men 25-54. Will add substantial viewership via time-shifting and VOD - so far this season, "Med" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.16) and +3.3 million viewers overall (6.8 million to 10.1 million).
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