DWTS Rises in Ratings, ABC Finishes Strong Second
Monday (10/13/14) - ABC Total Viewer and Adult 18-49 Ratings/Projections
"DWTS:" Live + 3 = 14.3 million/2.2 rating and Live + 7 = 14.8 million/2.3 rating
"Castle:" Live + 3 = 13.7 million/2.8 rating and Live + 7 = 15.0 million/3.1 rating
ABC Monday Prime (8:00-11:00 p.m. - 11.5 million and 1.9/5 in AD18-49):
ABC ran a strong second on Monday night in Total Viewers, coming within 400,000 of first place NBC (11.5 million vs. 11.9 million).
"Dancing with the Stars" (8:00-10:00 p.m. - 12.5 million and 1.9/5 in AD18-49):
From 8:00-10:00 p.m., ABC's "DWTS" was up over its week-ago Fast Affiliate numbers in Total Viewers (+2% - 12.5 million vs. 12.2 million) and Adults 18-49 (+6% - 1.9/5 vs. 1.8/5). Building from its first to second hour (+11%), "Dancing" beat out Fox's "Sleepy Hollow" from 9:00-10:00 p.m. for the 4th week in a row in Adults 18-49 (+18% - 2.0/5 vs. 1.7/5). The ABC unscripted series was the most social broadcast program on Monday with 76,090 tweets.
"Castle" (10:00-11:00 p.m. - 9.3 million and 2.0/6 in AD18-49):
In the 10:00 p.m. hour, ABC's "Castle" defeated CBS' "NCIS: LA" for the 3rd consecutive week, leading by 25% in Adults 18-49 (2.0/6 vs. 1.6/5).
- "Castle" grew from its week-ago Fast Affiliate Adult 18-49 rating (+5% - 2.0/6 vs. 1.9/5).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/13/14.
