DAILY SHOW WITH TREVOR NOAH Reaches Multiplatform Audience of 7.7 Million Viewers During 3Q
By: Caryn Robbins Sep. 28, 2016
THE DAILY SHOW WITH TREVOR NOAH reached a weekly, multiplatform audience of nearly 8 million viewers during the recently-concluded third quarter. On the eve of its one-year anniversary, the series has now approached nearly 1 billion video views since its premiere in September 2015, including over 100 million full episode streams. "The Daily Show" also continued its dominant position among Comedy Central's core, millennial audience extending its streak as the most-watched daily late night talk show among millennial men to four consecutive quarters in the key demos during 3Q 2016 (charts below). The series also finished #2 among all adults 18-24 and adults 18-34, and passed "Jimmy Kimmel Live" during the quarter to finish #3 among adults 18-49.
As the only millennial host in late night, the audience for "The Daily Show" is expanding to better represent Noah's generation, broadening its multicultural base of viewers who made up 25% of the adult 18-34 demographic and 20% of the adult 18-49 demographic, with increases in delivery of nearly +27% and +17%, respectively, vs. the same time period last year with host Jon Stewart. While BECOMING younger and more diverse, the adult 18-49 composition of the audience for "The Daily Show with Trevor Noah" remains the most-upscale and educated of all the late night talk shows, posting a median household income of $85.8K, an upscale comp% ($100k+) of 50%, and college 4+ years comp% of 55%. In addition to forming a strong linear base, fans of the "Daily Show" are consuming the show in greater numbers across digital and social platforms with more than one-third of consumption coming from digital platforms vs. 16% for "The Daily Show with Jon Stewart." Over the course of 3Q16, "The Daily Show with Trevor Noah" reached a weekly, multiplatform audience of 7.7 million viewers across linear, VOD, digital and mobile platforms. Since its premiere, multiplatform streams are up +57% for Noah's "Daily Show" vs. the comparable time period in 2014-2015 with over 917 million digital streams, driven by massive increases across Facebook (+255%) and Youtube (+185%).Videos