DA VINCI'S DEMONS Premiere, SPARTACUS Finale Set Record Ratings Weekend for STARZ

Starz welcomed its new Starz Original Series "Da Vinci's Demons" on Friday, April 12, the same day it bid a triumphant farewell to the "Spartacus" franchise with record viewership that night and across the weekend.

More than 3.2 Million viewers watched the airings of both "Spartacus: War of the Damned" finale and series premiere of "Da Vinci's Demons."**

Nearly 5 Million viewers (4.8 Million) watched Live+SD weekend airings of both "Da Vinci's Demons and "Spartacus: War of the Damned" on Starz - new records for Starz Original series weekend performance.

"Da Vinci's Demons" established a new all-time high for a Starz Original series premiere:
· More than 2.14 Million total viewers opening weekend, edging out series premiere of "Camelot" (2.09 Million)
· 1.3 Million total viewers watched The Combined Friday telecasts
· 1.04 Million total viewers for its Friday 10 pm premiere telecast

"Spartacus: War of the Damned" finished off its series run on another high note:
· Nearly 2.7 Million total weekend viewers
· 2 Million total viewers for The Combined Friday telecasts
· 1.43 Million total viewers for its Friday night at 9PM premiere telecast

Other Spartacus viewership notes and benchmarks illustrating its remarkable performance:
· The three past "Spartacus" installments have ultimately garnered multi-platform figures in excess of 6 million viewers per episode and growing
· Spartacus doubled its audience since the weekend premiere of the first season -"Spartacus: Blood & Sand" (1.3 Million) to "Spartacus: War of the Damned" season finale weekend (2.7 Million)
· All four installments of the "Spartacus" franchise - "Blood and Sand," "Gods of the Arena," "Vengeance," and "War of the Damned" grew on an average viewership basis Live+SD from their respective season premieres to season finales

In the case of "Spartacus: War of the Damned:"
· The April 12 at 9PM premiere telecast of the "War of the Damned" finale grew 53% (1.43 Million to 930,000) in comparison to the season premiere
· The nearly 2.7 Million weekend viewers for the series finale beat the season average weekend viewership by 11% (2.4 Million) and beat premiere weekend by 5% (2.5 Million)

New episodes of "Da Vinci's Demons" will move to Fridays at 9PM ET/PT exclusively on STARZ.

**Two airings of "Spartacus" finale at 9 pm and 11 pm on 4/12/13; two airings of "Da Vinci's Demons" premiere at 10 pm and Midnight on 4/12/13

**Viewership for additional multiplex repeats, extended DVR, Starz ON DEMAND, Starz PLAY, and other online platforms are not included

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