Centric's KEITH SWEAT'S PLATINUM HOUSE Premieres 6/28
CENTRIC brings the music and the drama when legendary multi-platinum, veteran producer and recording artist Keith Sweat presents R&B group Dru Hill with the ultimate opportunity to regain a top position in the music industry with the new reality series KEITH SWEAT'S PLATINUM HOUSE. Premiering on Monday, June 28 at 8:00 PM ET/ 5:00 PM PT, the series takes a look at the four men who make up the group Dru Hill as they search for the path of success. The challenge presented to them by Keith Sweat is simple; complete the Platinum House boot camp and record the album, InDRUpendence Day while attempting to rebuild the brotherhood they once shared before their differences drove them to pursue solo careers.
KEITH SWEAT'S PLATINUM HOUSE offers R&B recording artists Dru Hill (Sisqo, Nokio, Jazz and newest member Tao along with their business manager Kevin Peck) the chance to reestablish their rightful place at the top of the music charts with Keith's guidance, after disappearing from the spotlight seven years ago. For the four men originally from Druid Park, Baltimore, this journey will not be easy as they individually accept the challenge to do whatever it takes to once again become the superstars they were in years past.
With KEITH SWEAT'S PLATINUM HOUSE, viewers watch as the group is introduced to a team builder, a trainer, vocal coach and a licensed therapist to assist them in making their way back to the top. They soon realize that in order to be #1 again it will take resolve and compromise within the group. Personalities clash as the guys are reunited once again and Keith - along with his industry expertise - steps in hard to guide the guys across the finish line.
For more information on KEITH SWEAT'S PLATINUM HOUSE, visit www.centrictv.com.
About Keith Sweat
Keith Sweat is an accomplished producer of groups - including Dru Hill, The O'Jays, Silk - songwriter, television producer, talent scout, celebrity radio host of "The Keith Sweat Hotel" and "New York Quiet Storm" on WBLS-FM, and businessman. A Harlem native, Keith Sweat first emerged with the landmark 1987 disc Make It Last Forever. In addition to mega singles including the smooth title track and "I Want Her," Sweat helped to usher in the new jack swing musical movement with producer Teddy Riley. Sweat also formed the R&B super group LSG with Gerald Levert and Johnny Gill, and released their debut Levert.Sweat.Gill in 1997. Featured "My Body", which became a hit single, the album was certified double platinum and reached #4 on the U.S. Billboard 200. His new album Ridin' Solo hits stores June 22, 2010.
About Dru Hill
Dru Hill is an American singing group, most popular during the late 1990s, whose repertoire included R&B, soul, and gospel music. Founded in Baltimore, Maryland, and active since 1992, Dru Hill recorded seven Top 40 hits, and is best known for the R&B #1 hits "In My Bed", "Never Make a Promise", and "How Deep Is Your Love". Tamir "Nokio" Ruffin was the group's founder; his band mates include Mark "Sisqo" Andrews, Larry "Jazz" Anthony, and Antwuan "Tao" Simpson. The self-titled Dru Hill was released on November 19, 1996, and became a gold-selling album. Their second album Enter The Dru featured hits from the movie Rush Hour and third album, Dru World Order featured top hits and collaboration with top singer/songwriters in the industry. InDRUpendence Day is Dru Hill's fourth album which will be released on July 27, 2010. It will feature the group's new member, Tao. Under the label Kedar Entertainment, the album has released two singles, "Love MD" and "Remain Silent."
Centric is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today's hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer: All you. All day. All night.