CNBC today announced its popular series, "Restaurant Startup," is back on THE HUNT for the next wave of food visionaries: would-be restaurateurs with big ideas but little capital. With bigger deals than ever before, including the series' first-seven figure investment, "Restaurant Startup" turns up the heat with nine all-new episodes beginning tonight, January 6 at 10PM ET/PT.
Produced by Endemol Shine North America, the series features restaurateur and TV personality
Joe Bastianich and chef and restaurateur
Tim Love, who vie to invest their own money in restaurant concepts they believe could make them millions. Joining the team this season is restaurateur and hospitality consultant
Elizabeth Blau, who will appear in three episodes - one alongside Bastianich and two alongside Love. Widely credited with transforming Las Vegas into a world-class culinary destination, Blau continues to develop top restaurants across the globe.
Each week on "Restaurant Startup," two teams, selected from hundreds of applicants, are invited to pitch their food ideas to the investors. But, only one will receive the opportunity of a lifetime. The chosen team is given the keys to a working restaurant in Los Angeles. They get
36 HOURS and $7,500 to put their concept to the test and create a business plan; come up with a branding campaign; and finally, launch their dream restaurant.
Under the watchful eye of culinary consultant
Antonia Lofaso, the aspiring food moguls open their doors, serve their food and test their concept on the public.
Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich, Love, and Blau decide whether or not they will put their own money on the line to make someone's dreams come true - and, hopefully, make big money for themselves.
To learn more about "Restaurant Startup," visit:
http://restaurantstartup.cnbcprime.com. Like us on Facebook:
http://facebook.com/restaurantstartuptv and follow us on Twitter:
https://twitter.com/RestStartup |@RestStartup
"Restaurant Startup" is produced for
CNBC by Endemol Shine
NORTH AMERICA and JB Crushed, LLC with David Tibballs, Eden Gaha, Robin Feinberg and Joe Bastianich as executive producers. Jim Ackerman and Luke Bauer are the executive producers for CNBC.
About CNBC:
With
CNBC in the U.S.,
CNBC in Asia Pacific,
CNBC in Europe, Middle East and Africa,
CNBC World and
CNBC HD ,
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 386 million homes worldwide, including more than 97 million households in the United States and Canada.
CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in
NORTH AMERICA (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from
CNBC News bureaus worldwide.
CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for
CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business;
CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to
CNBC global programming; and a suite of
CNBC Mobile products including the
CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about
CNBC and its programming on the
NBC Universal Media Village Web site at
http://www.nbcumv.com/programming/cnbc.
CNBC is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit
www.nbcuniversal.com.
About Endemol Shine North America:
Endemol Shine
NORTH AMERICA delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine
NORTH AMERICA is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine
NORTH AMERICA has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group's companies in
NORTH AMERICA are behind hit series including
BELOW DECK (Bravo),
BULLSEYE (FOX), Big Brother (CBS),
THE BIGGEST LOSER (NBC),
FAKE OFF (TruTV)
HELL ON WHEELS (AMC),
INK MASTER (Spike),
IT TAKES A CHURCH (GSN),
KINGDOM (DirecTV),
KNIFE FIGHT (Esquire), MasterChef (FOX),
MASTERCHEF JUNIOR (FOX),
RESTAURANT STARTUP (CNBC),
SWAMP PEOPLE (History),
THE ISLAND (NBC),
THE REAL HOUSEWIVES OF ATLANTA (Bravo),
STEVE HARVEY (NBCU), T.I. & Tiny: The Family Hustle (VH1),
STEVE AUSTIN'S BROKEN SKULL CHALLENGE (CMT), Wipeout (ABC) and many more.
Image courtesy of CNBC
