CBS THIS MORNING is Only Network Morning News Program to Post Year-to-Year Gains in Viewers
By: Caryn Robbins
CBS THIS MORNING was the only network morning news program to post year-to-year gains with viewers and adults 25-54, the demographic most important to advertisers, according to Nielsen live plus same day ratings for the week ending August 28. CBS THIS MORNING delivered 3.24 million viewers and a 0.8/07 with adults 25-54.
CBS THIS MORNING gained +340,000 viewers (+12% from 2.90m) compared to the same week last year, closed the viewership gap with NBC by more than half a million (530,000) viewers and cut the viewer deficit with ABC by 630,000 viewers. Television year-to-date, CBS THIS MORNING is delivering 3.35 million viewers (+10% from 3.04m) and a 0.8/07 with adults 25-54, when compared to a year ago. CBS THIS MORNING: SATURDAY CBS THIS MORNING: SATURDAY delivered 2.20m viewers and a 0.6/05 in adults 25-54 on August 29, according to Nielsen live plus same day ratings. Television year-to-date, CBS THIS MORNING: SATURDAY is up +9% in viewers (2.07m from 1.90m) and even in adults 25-54 (0.5/04) compared to last year. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.Recent Articles
