CBS THIS MORNING is Only Network Morning News Broadcast to Add Viewers Compared to 2015

CBS THIS MORNING is the only network morning news broadcast to post year-to-year viewer gains (+9%, 3.68m from 3.36m), according to Nielsen live plus same day ratings for the week ending April 1. CBS THIS MORNING added +320,000 viewers and maintained its rating in adults 25-54 (0.9/08), women 25-54 (1.0/07) and women 18-49 (0.7/07) compared to the same week last year.

ABC posted the largest year-to-year declines, -10% in viewers, -19% in adults 25-54, -14% in women 25-54 and -20% in women 18-49 compared to last year. NBC is flat in viewers and adults 25-54 and declined -5% in women 25-54 and -7% in women 18-49 compared to last year.

CBS THIS MORNING has grown its audience for 42 consecutive months while ABC has declined 23 consecutive months and NBC has declined 22 consecutive months in year-over-year comparisons. ABC has not experienced year-over-year monthly gains since April 2014 and NBC has not posted gains since May 2014.

Season-to-date, CBS THIS MORNING is the only network morning news broadcast up in key measures, +9% in viewers (3.64m from 3.33m), +11% in women 25-54 (1.0/07 from 0.9/07), +17% in women 18-49 (0.7/06 from 0.6/05) and even in adults 25-54 (0.9/07) compared to last season. ABC declined double-digits in all measures: -10% in viewers, -18% in adults 25-54, -14% in women 25-54 and -13% in women 18-49 compared to last season. NBC is also down across the board: -4% in viewers, -6% in adults 25-54, -5% in women 25-54 and -13% in women 18-49 compared to last season.

Chris Licht is the Vice President of Programming, CBS News and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

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