CBS THIS MORNING Posts Year-to-Year Gains in Viewers & All Key Demos

By: Caryn Robbins Sep. 13, 2016

CBS THIS MORNING continued as the only network morning news broadcast to post gains in viewers and all key demos, according to Nielsen most current ratings for the television year-to-date. CBS THIS MORNING is up +7% in viewers, + 13% in adults 25-54, + 11% in women 25-54 and +17% in women 18-49 compared with last year.

Television year-to-date, ABC is delivering declines in all measures: down -9% in viewers, -19% in adults 25-54, -14% in women 25-54 and -14% in women 18-49, compared with last year. NBC is down: -2% in viewers, -5% in women 25-54, and -7% in women 18-49 compared with last year.

CBS THIS MORNING posted year-to-year gains in key demos according to Nielsen live plus same day ratings for the week ending Sept. 9. CBS THIS MORNING was up + 11% in women 25-54 and +17% in women 18-49 compared to year ago. ABC was down -11% in women 25-54 and -15% in women 18-49. NBC was -5% in women 25-54 and -7% in women 18-49.

CBS THIS MORNING has delivered year-over-year audience growth for 47 consecutive months while ABC has not experienced year-over-year monthly gains since April 2014.

Ryan Kadro is the executive producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.