CBS NEWS Posts Double-Digit Gains Among Viewers
By: Caryn Robbins
The CBS EVENING NEWS WITH Scott Pelley is the only network evening news broadcast to post double-digit year-to-year percentage gains among viewers (6.45m from 5.77m, +12%) and households (4.4/09 from 3.9/08, +13%), according to Nielsen live plus same day ratings for the week ending April 26.
The CBS EVENING NEWS WITH Scott Pelley added +680,000 viewers and improved its competitive position with ABC by nearly half a million viewers (470,000) compared to the same week last year. Season-to-date, the CBS EVENING NEWS WITH Scott Pelley is the only network evening news broadcast to post increases among adults 25-54 (1.6/06 from 1.5/06, +7%) - the demographic most important to those who advertise in News - compared to last year. Season-to-date, the CBS broadcast also posted gains among viewers (6.78m from 6.29m, +8%) and households (4.6/09 from 4.2/08, +10%) compared to last year. Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH Scott Pelley.s the only network evening news broadcast to post double-digit year-to-year percentage gains among viewers (6.45m from 5.77m, +12%) and households (4.4/09 from 3.9/08, +13%), according to Nielsen live plus same day ratings for the week ending April 26.Recent Articles
