CBS EVENING NEWS Posts +4% Year-to-Year Audience Growth
By: Caryn Robbins
The CBS EVENING NEWS WITH SCOTT PELLEY is up +4% year-to-year in viewers (6.10m from 5.88m), according to Nielsen live plus same day ratings for the week ending July 31. The CBS broadcast added +220,000 viewers compared to the same week last year.
The CBS broadcast improved its competitive position with NBC by 310,000 viewers compared to the same week last year. Television year-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up +3% in viewers (7.06m from 6.84m) and even in adults 25-54 (1.4/06) - the demographic most important to those who advertise in news - compared to last year. On last week's broadcasts, Major Garrett traveled with President Obama, covering his trip to Africa; David Begnaud reported on the Louisiana theater shooting; Debora Patta and Jamie Yuccas reported on THE KILLING of Cecil the lion by an American dentist; Jeff Pegues and Jonathan Vigliotti had the latest on plane debris found in the Indian Ocean that could be linked to the missing Flight MH370; and Carter Evans and John Blackstone reported on the California wildfires. Steve Capus is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of CBS News.Recent Articles
