CBS EVENING NEWS Adds 1.2 Million Viewers
By: Caryn Robbins
The CBS Evening News WITH SCOTT PELLEY added +1.2 million viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending March 28.
The CBS Evening News WITH SCOTT PELLEY posted year-to-year gains in adults 25-54 (+14%, 1.6/06 from 1.4/05) - the demographic most important to those who advertise in news - as well as viewers (+19%, 7.57m from 6.37m) for the week ending March 28. Additionally, the CBS Evening News WITH SCOTT PELLEY closed the viewer deficit with ABC by more than half a million viewers (-890,000 from -1.44m), compared to the same week last year. Season-to-date, the CBS Evening News WITH SCOTT PELLEY is up +7% in viewers (7.27m from 6.81m) compared to last year. Patricia Shevlin is the Executive Producer of the CBS Evening News WITH SCOTT PELLEY. Follow the CBS Evening News WITH SCOTT PELLEY on Twitter, Facebook, Google+, Instagram and on cbsnews.com.Recent Articles
