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CBS Continues Post-Olympics Ratings Momentum

By: Apr. 08, 2014

CBS continued its post-Olympics momentum, winning its third consecutive week in viewers and key demographics with 14 of the top 20 programs in viewers and 11 of the top 20 in adults 18-49, according to Nielsen live plus same day ratings for the week ending April 6, week 28 of the 2013-2014 season.

In viewers, CBS (10.08m) won the week by more than +3.5 million viewers, topping ABC (6.39m), NBC (5.72m) and FOX (3.99m). Among adults 18-49, CBS (2.1/06) finished +31% ahead of second-place ABC (1.6/05), +40% ahead of third-place NBC (1.5/04) and +75% ahead of FOX (1.2/04).

In the six weeks since the conclusion of the Olympics, CBS has won five straight weeks in viewers and four of the last five in adults 18-49 and adults 25-54.

Last week, CBS had the top four broadcasts in viewers, seven of the top 10 and 14 of the top 20 (70%). Among adults 18-49, the Network had four of the top 10 and 11 of the top 20 programs, including #1 How I Met Your Mother and #2 THE BIG BANG THEORY.

CBS Broadcasts In Top 20 Among Viewers:

#1 - The Big Bang Theory (17.7 Million)

#2 - NCIS (17.2 Million)

#3 - NCIS: Los Angeles (15.3 Million)

#4 - ACM AWARDS-S (14.2 Million)

#6 - How I Met Your Mother Series Finale (13.1 Million) - All-Time Most-Watched

#9 - Blue Bloods (11.7 Million)

#10 - Person of Interest (11.5 Million)

#12 - The Millers (11.3 Million)

#13 - Criminal Minds (10.5 Million)

#14 - 60 Minutes (10.1 Million)

#15 - CSI (9.8 Million)

#16 - Hawaii Five-0 (9.7 Million)

#17 - Survivor (9.5 Million)

#18 - Two and a Half Men (9.2 Million)

CBS Broadcasts in Top 20 Among Adults 18-49:

#1 - How I Met Your Mother (5.4/16)

#2 - The Big Bang Theory (4.9/18)

#4 - ACM AWARDS (3.3/09)

#8 - The Millers (2.8/09)

#11 - Friends with Better Lives (2.6/07)

#11 - Criminal Minds (2.6/07)

#13 - Two and a Half Men (2.5/07)

#14 - NCIS: Los Angeles (2.4/07)

#14 - NCIS (2.4/08)

#17 - Survivor (2.3/07)

#20 - MOM (2.2/06)

CBS Weekly Highlights:

HOW I MET YOUR MOTHER

The series finale of How I Met Your Mother (13.13m) (8:00-9:01 PM) was first in adults 25-54 (5.5/14), adults 18-49 (5.5/16) and adults 18-34 (5.9/20), posting its best deliveries ever in these measures.


FRIENDS WITH BETTER LIVES

The series premiere of Friends with Better Lives (P) (7.63m; 9:01-9:31 PM) was second in adults 18-49 (2.6/07) and adults 18-34 (2.3/07, -0.1 behind NBC's "The Voice), posting the time period's best delivery in adults 18-34 this season, its best adults 25-54 rating (3.1/07) since Feb. 3, 2014 and its best adults 18-49 rating since March 3, 2014.


CRIMINAL MINDS

CRIMINAL MINDS was first in viewers (10.47m), adults 25-54 (3.3/08) and adults 18-49 (2.6/07). Criminal Minds beat "American Idol" in their common hour for the first time ever in both adults 25-54 and adults 18-49. Compared to the last first-run episode on March 19, Criminal Minds was up +6% in adults 25-54 (from 3.1/08), +18% in adults 18-49 (from 2.2/06) and added +330,000 viewers (from 10.14m, +3%).


THE BIG BANG THEORY

THE BIG BANG THEORY was first in viewers (17.73m), adults 25-54 (6.6/20) and adults 18-49 (4.9/18). Compared to the last first-run episode (on March 13), The Big Bang Theory was even in both adults 25-54 and adults 18-49, and added +340,000 viewers (from 17.39m, +2%).


THE MILLERS

THE MILLERS was first in viewers (11.35m), adults 25-54 (4.0/11) and adults 18-49 (2.8/09). Compared to the last first-run episode (on March 13), The Millers was up +18% in adults 25-54 (from 3.4/09), +17% in adults 18-49 (from 2.4/08) and added +790,000 viewers (from 10.56m, +7%).

Prime averages are based on the following hours of rated broadcasts in Week #28

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #28 of 2013-2014 Season (ending: 4/6/14)

2013-2014

VIEWERS

(000)

CBS 10,082

NBC 5,715

ABC 6,391

FOX 3,991

A25-54

Rtg Sh

CBS 2.8 8

NBC 1.9 5

ABC 2.1 6

FOX 1.5 4

A18-49

Rtg Sh

CBS 2.1 6

NBC 1.5 4

ABC 1.6 5

FOX 1.2 4

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (9/23/13-4/6/14)

2013-2014

VIEWERS

(000)

CBS 10,837

NBC 9,827

ABC 7,490

FOX 7,740

A25-54

Rtg Sh

CBS 3.3 8

NBC 3.6 9

ABC 2.6 7

FOX 3.0 8

A18-49

Rtg Sh

CBS 2.4 7

NBC 2.9 9

ABC 2.1 6

FOX 2.6 8


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