Animal Planet Scores New Summer Ratings Record
By: Tyler Peterson
Animal Planet just served up its best summer in network history. From June to August 2013, the network set records across all major demos in both prime and total day, including P2+ viewers (790K, 523K), HH (554K, 387K), P25-54 (338K, 214K), P18-49 (313K, 209K), M25-54 (178K, 106K) and W25-54 (161K, 108K).
In addition, Animal Planet ranked 20th among all ad-supported cable networks based on M25-54 delivery; this marked the eighth consecutive month of placing as a top-20 network. The network's summer success was driven by TREEHOUSE MASTERS, CALL OF THE WILDMAN, Gator Boys and TANKED. Treehouse Masters drew in 1.3M P2+ viewers in its freshman season and is the network's second-most-watched series year to date among P2+ viewers and M25-54. Call of the Wildman is the third-most-watched Animal Planet series year to date among P2+ viewers. Its season-two premieres to date have delivered 1.3M P2+ viewers. Gator Boys ranks as the #5 network series year to date among P2+ viewers, P/W25-54 and P/W18-49 and has delivered 1.2M P2+ viewers so far this season. This season of Tanked is performing swimmingly, having reeled in about 1M P2+ viewers year to date.Recent Articles
