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Adult Swim Ranks as Cable's No. 1 Channel in Adults 18-49

By: Nov. 12, 2013

For the second week of November, Adult Swim's Total Day performance ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable. Earning substantial double-digit growth - between 24% and 35% - across the board compared to the same week in 2012, Adult Swim's Total Day averages grew among adults 18-24 by 30%, adults 18-34 by 35%, adults 18-49 by 32%, men 18-24 by 24%, men 18-34 by 35% and men 18-49 by 33%.

Compared to the same week in 2012, Adult Swim Primetime delivery also grew significantly among adults 18-24 by 21%, adults 18-34 by 31%, adults 18-49 by 31%, men 18-24 by 31%, men 18-34 by 40% and men 18-49 by 39%.

On Thursday night, Adult Swim original programming premieres--including The Greatest Event in Television History (12 a.m.), The Eric Andre Show (12:30 a.m.) and Hot Package (12:45 a.m.) - each grew all targeted young adult and young male demos by dramatic double and triple digits vs. the same time period last year, ranging between 56% and 163%.

On Sunday night, a new episode premiere of China, IL (11:30 p.m.) increased delivery across all targeted demos by double-digits vs. last year - adults 18-24 by 35%, adults 18-34 by 31%, adults 18-49 by 35%, men 18-24 by 35%, men 18-34 by 16% and men 18-49 by 25%.

Across the week, Adult Swim programming accounted for 23 of the top 50 telecasts on basic cable among adults 18-34, and 22 of the top 50 with men 18-34, both more than any other network.


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