AMC Launches THE WALKING DEAD Fan Rewards Club & Subscription Box
By: Caryn Robbins
Recognizing loyal fans of THE WALKING DEAD and FEAR THE WALKING DEAD the network today announced two new programs - THE WALKING DEAD Fan Rewards Club, which celebrates, rewards and thanks fans for their passion and dedication to the #1 and #2 dramas on cable television, and THE WALKING DEAD Subscription Box (Working Title), a box delivered quarterly filled with exclusive, limited-edition merchandise from their favorite shows. Both initiatives will kick off in September, just in time for the milestone 100th episode of "The Walking Dead" and the mid-season three return of "Fear the Walking Dead" on September 10 at 9:00 p.m. ET/PT.
"Much has been written about the 'Golden Age of Television,' yet with more outlets for, and more consistent expressions of, passion for the content fan's love, it has also become a 'Golden Age of Fandom,'" said Charlie Collier, president of AMC, SundanceTV and AMC Studios. "Fans of 'The Walking Dead' and 'Fear the Walking Dead' are some of television's most engaged, dedicated and passionate. They have been a North Star and the Fan Rewards Club and Subscription Box are two examples of extensions beyond the screen that were created based on their feedback. We look forward to customizing these experiences for them long into the future." Superfans will see their devotion pay off when THE WALKING DEAD Fan Rewards Club launches in early September. Once they join, fans will earn points toward virtual and actual goods for actions they are likely already doing. Each time a fan interacts with "The Walking Dead" or "Fear the Walking Dead" from watching episodes on any platform, posting and sharing content with friends and/or creating fan fiction or fan art - they will earn points. Those points can be redeemed for exclusive digital content, collectable items, limited-edition apparel and once-in-a-lifetime fan experiences with cast members, including a private set tour and lunch with cast members.
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